Senior Digital Marketing Manager
Redox
WordPress
Job Level
Mid-LevelSenior
Tech Stack
WordPress
About the role
- Perform in-depth keyword research and develop content plans tailored to target keywords and user intent.
- Execute AEO-focused keyword clustering, prompt-based search analysis, and query intent mapping for AI Overview presence.
- Collaborate with content marketing managers and writers to optimize blogs, landing pages, and storefronts; guide meta tags, headings, internal linking, entity optimization, AI Overview readiness, GEO content structuring, and keyword placement.
- Develop content briefs integrating AEO-friendly FAQs, semantic coverage, conversational formats, calendars, SEO recommendations and frameworks for posts, high-impact pages and campaigns.
- Partner with translators to ensure culturally relevant localization for international audiences and manage hreflang/international SEO best practices.
- Monitor competitor content strategies in traditional search and AI-driven surfaces; identify gaps and recommend actionable tactics.
- Analyze organic traffic, rankings, AI Overview presence, LLM citations and conversions using Adobe Analytics and Google Search Console; create reports and share insights with stakeholders.
- Work cross-functionally with product marketing, engineering, product, and creative teams; support the Sr. Technical SEO Specialist with strategic content initiatives.
- Manage vendor relationships for link campaigns and coordinate with digital PR agencies.
Requirements
- 5+ years of experience in content-driven SEO roles, preferably for large-scale or international websites.
- Experience with AI Overview optimization, schema/entity SEO, and generative engine ranking factors.
- Expertise in topical & keyword research, on-page optimization and creating detailed content briefs with product positioning (Edu marketing).
- Experience using SEO tools like SEMrush, Surfer, Ahrefs, ContentKing and Google Search Console.
- Experience working with large content teams and publishing SEO optimized conversion focused content at scale.
- Experience building and improving content funnel for buyers at different stages of their journey.
- Strong understanding of content marketing principles and ability to align SEO with customer needs.
- Familiarity with analytics tools such as Adobe Analytics, Google Analytics (GA4), or similar.
- Experience with WordPress or similar CMS platforms.
- Excellent written and verbal communication skills for collaboration and presenting strategies.
- Knowledge of international SEO best practices, including optimizing for multiple languages and regions.
- Experience creating weekly and monthly reports for business leadership and annual roadmaps.
- Experience managing link vendors/contractors and digital PR agencies running performance driven link campaigns.
- Preferred: Experience in SEO for SaaS, web hosting, or digital products; familiarity with translation/localization tools or processes; basic understanding of technical SEO; strong project management skills.
