Director of Product, Connectors & Integrations
Lilt
AEM
UI/UX Designer, Direct Response and Conversion-Focused
Newfold Digital
full-time
Posted on:
Origin: • 🇺🇸 United States • Florida
Visit company websiteJob Level
Mid-LevelSenior
Tech Stack
AEMTableau
About the role
- Design and optimize landing pages tailored to specific direct response campaigns such as email, social, and display
- Translate marketing goals into high-converting UX and UI including page templates, lead generation forms, funnels, and calls to action
- Collaborate with digital marketers to ensure seamless pre-click and post-click experiences across channels
- Use data, A/B testing, user feedback, and analytics to iterate on designs and improve performance metrics
- Design intuitive, accessible interfaces for responsive environments across SaaS and e-commerce platforms
- Build interactive wireframes and prototypes to communicate ideas to stakeholders
- Create user personas and journey maps to inform content and design strategies
- Collaborate with development and content teams to implement and optimize designs in AEM
- Conduct usability testing and heuristic evaluations to identify barriers to conversion
- Manage stakeholder expectations by explaining design rationale supported by data
- Maintain and evolve style guides, component libraries, and UX patterns
Requirements
- Minimum of 5 years of UI/UX experience with a clear focus on conversion design in direct response marketing environments
- Strong portfolio of landing pages, funnels, and campaign-driven designs
- Experience designing and optimizing experiences that support acquisition campaigns including email, social media, and digital advertising
- Proficiency in Figma
- Experience using project management tools such as Jira
- Experience working within Adobe Experience Manager (AEM)
- Deep understanding of conversion rate optimization tactics, UX best practices, and responsive design
- Proven experience conducting user research, building personas, and mapping conversion-focused customer journeys
- Familiarity with analytics tools such as Tableau and Adobe Analytics
- Knowledge of HTML/CSS
- Strong communication, collaboration, and stakeholder management skills
- Ability to thrive in a fast-paced, performance-driven environment
