New Moms

Communications

• Develop and steward New Moms' brand architecture, messaging framework, and organizational positioning across New Moms and its social enterprises
• Serve as the organization's brand steward, ensuring consistency in messaging, voice, and visual identity across all communications
• Provide strategic guidance on brand application across departments and initiatives
• Lead strategies that expand New Moms' visibility through media relations, public relations, and thought leadership opportunities
• Partner with leadership to elevate organizational impact stories and position New Moms and its social enterprises as sector leaders
• Develop crisis communications protocols and oversee reputation management
• Develop and oversee the annual communications strategy, including priorities, audiences, channels, and success metrics
• Provide strategic oversight of digital, print, video, and earned media communications
• Evaluate communications performance using data and audience insights to inform future strategies
• Partner with the Development team to strengthen the case for support and fundraising communications
• Provide strategic direction for donor messaging, stewardship materials, campaigns, and fundraising events
• Ensure organizational brand strategy aligns with philanthropic engagement goals
• Supervise and develop the Marketing & Communications Manager
• Partner with leaders across New Moms, Bright Endeavors, and Bright Path to ensure aligned communications strategies
• Serve as a strategic communications advisor to senior leadership and manage external communications vendors as needed
• Participate in department planning, budgeting, and organizational initiatives
• Maintain timely communication, pursue ongoing professional development, and uphold New Moms' values and service model
• Perform other related duties as assigned

Director of Strategic Communications

General

• Visiting a participant at home or community to discuss pregnancy, birth plans, comfort measures, newborn care and postpartum recovery
• Providing continuous, non-clinical labor and delivery support in a hospital or birth center
• Supporting a new parent with breastfeeding initiation and early bonding
• Facilitating or preparing for a prenatal care group
• Coordinating with coaches, healthcare providers, and community partners
• Documenting visits, assessments, and outcomes in required databases
• Responding to participant needs through phone, text, or the New Moms app
• Participating in the on-call rotation to support births as they occur
• Provide labor and delivery support to an annual caseload of approximately 23 participants per year
• Conduct weekly prenatal and postpartum home visits using a culturally responsive approach
• Deliver education on birth preparation, parenting, child development, and family well-being
• Provide emotional support and mental health case management
• Facilitate prenatal care groups on a rotating basis and support additional group cycles as needed
• Collaborate with internal teams and community partners to connect families to resources
• Use digital tools and coaching platforms to maintain participant engagement
• Maintain timely and accurate documentation and support program compliance

Director of Strategic Communications

Doula