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Director of Strategic Communications
New MomsDirector of Strategic Communications at New Moms, leading brand strategy and communications initiatives to enhance organizational visibility and impact. Collaborates with cross-functional teams and supervises marketing efforts.
Core Competencies
Role fitUse this summary to align your resume positioning with the role.
Demonstrates expertise in developing and executing comprehensive brand strategies, messaging frameworks, and communications plans while effectively managing cross-functional teams and enhancing organizational visibility. Proficient in evaluating communication effectiveness through data-driven insights and fostering strong relationships with stakeholders.
ATS Keywords
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About the role
Key responsibilities & impact- Develop and steward New Moms' brand architecture, messaging framework, and organizational positioning across New Moms and its social enterprises
- Serve as the organization's brand steward, ensuring consistency in messaging, voice, and visual identity across all communications
- Provide strategic guidance on brand application across departments and initiatives
- Lead strategies that expand New Moms' visibility through media relations, public relations, and thought leadership opportunities
- Partner with leadership to elevate organizational impact stories and position New Moms and its social enterprises as sector leaders
- Develop crisis communications protocols and oversee reputation management
- Develop and oversee the annual communications strategy, including priorities, audiences, channels, and success metrics
- Provide strategic oversight of digital, print, video, and earned media communications
- Evaluate communications performance using data and audience insights to inform future strategies
- Partner with the Development team to strengthen the case for support and fundraising communications
- Provide strategic direction for donor messaging, stewardship materials, campaigns, and fundraising events
- Ensure organizational brand strategy aligns with philanthropic engagement goals
- Supervise and develop the Marketing & Communications Manager
- Partner with leaders across New Moms, Bright Endeavors, and Bright Path to ensure aligned communications strategies
- Serve as a strategic communications advisor to senior leadership and manage external communications vendors as needed
- Participate in department planning, budgeting, and organizational initiatives
- Maintain timely communication, pursue ongoing professional development, and uphold New Moms' values and service model
- Perform other related duties as assigned
Requirements
What you’ll need- Bachelor's degree required
- Advanced degree in Communications, Marketing, Nonprofit Management, Public Affairs, or a related field preferred
- Seven (7) or more years of progressive experience in communications, marketing, or brand strategy
- Three (3) or more years in a senior leadership or director-level role
- Experience developing organizational brand strategy and messaging frameworks
- Experience supervising staff and leading cross-functional initiatives
- Nonprofit experience strongly preferred; experience with social enterprise, fundraising communications, or human services is a plus
- Outstanding written, verbal, editing, and presentation skills
- Experience developing communications strategies and evaluating effectiveness through data
- Strong project management and organizational skills with the ability to manage multiple priorities
- Proficiency with Microsoft Office; experience with Salesforce preferred
- Familiarity with Adobe Creative Suite or similar design software is helpful
- Valid driver's license with a safe driving record and current insurance
Benefits
Comp & perks- Medical insurance with generous employer contribution
- Dental and vision insurance
- Flexible Spending Account (FSA)
- Short-term disability, long-term disability, and life insurance – 100% employer-paid
- Employee Assistance Program (EAP) for free counseling and resources
- Generous paid time off, as well as 15 paid holidays and half days on Fridays during the summer
- 403b retirement plan with employer match
- Pre-tax transportation benefits
- Professional development
- Free spiritual direction services