New Engen, Inc.

Senior Creative Strategist

New Engen, Inc.

full-time

Posted on:

Location Type: Remote

Location: California • Colorado • United States

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Salary

💰 $75,000 - $80,000 per year

Job Level

Senior

About the role

  • Lead creative strategy on multiple high-priority accounts with minimal oversight
  • Develop and evolve creative strategy across testing, scaling, and evergreen phases
  • Diagnose creative performance issues and implement effective solutions
  • Improve ROAS and increase scale on underperforming accounts
  • Maintain stable account performance for extended periods (6+ months)
  • Launch high-volume, high-spend new clients and set them up for success
  • Brief creative partners clearly and thoroughly, reducing the need for rewrites or clarification
  • Review and quality check final exports to ensure they meet strategy and brand expectations
  • Serve as the strategic lead in client meetings, presentations, and resets
  • Co-manage the creative strategy team alongside the Senior Creative Director
  • Mentor and support junior strategists, helping them grow their skills and confidence
  • Develop and refine systems that make creative collaboration efficient and scalable

Requirements

  • 6+ years of experience in paid social creative strategy, ideally at a digital marketing agency or in-house at a DTC brand
  • Strong instincts for direct response creative and platform-specific storytelling
  • Proven track record of leading client strategy and improving creative performance
  • Deep understanding of Meta, TikTok, YouTube, and other digital channels
  • Excellent communicator and collaborator who thrives in fast-paced, cross-functional environments
  • Confident briefing partner and creative reviewer with high attention to detail
  • Proficiency with Asana, Notion, Slack, and Google Suite (especially Sheets)
  • Familiarity with Figma or Adobe Creative Suite is a plus
  • Bonus points for experience with creative testing frameworks or building UGC programs
Benefits
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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
paid social creative strategydirect response creativeplatform-specific storytellingcreative performance improvementcreative testing frameworksUGC programs
Soft Skills
communicationcollaborationleadershipmentoringattention to detail