New Engen, Inc.

Influencer Marketing

• Develop Insight-Driven Influencer Strategies
• Translate client briefs into clear, actionable influencer strategies that align with business goals and campaign KPIs.
• Build thoughtful plans that define creator mix, targeting, flighting, and testing approaches while balancing data-driven insights with creative, platform-native ideas.
• Build Strategic Plans that Drive Performance
• Design influencer programs that connect brand objectives with measurable outcomes.
• Identify opportunities to optimize performance, improve efficiency, and drive stronger results across campaigns.
• Partner Cross-Functionally to Bring Strategies to Life
• Collaborate closely with sales, media, and execution teams to ensure strategies are actionable and set up for success.
• Align on audience targeting, amplification approaches, and campaign execution to deliver cohesive, high-performing programs.
• Support Pitches and Client Engagements
• Contribute to pitch development by shaping strategic narratives and building clear, compelling recommendations.
• Participate in client presentations, helping communicate strategy and respond to questions with confidence and clarity.
• Leverage Insights and Trends to Inform Strategy
• Stay ahead of social trends, platform updates, and the evolving creator landscape.
• Use data, research, and tools to uncover insights, inform recommendations, and continuously strengthen strategic approaches.
• Guide Testing, Optimization, and Performance Improvement
• Help define testing frameworks and optimization plans that improve campaign outcomes over time.
• Analyze performance and translate learnings into actionable recommendations that refine creator selection, content direction, and overall strategy.

Senior Strategist, Influencer

Copywriter

• Write Performance-Driven Copy Across Channels
• Create compelling, conversion-focused copy across paid social, landing pages, email, video scripts, and other digital marketing channels.
• Develop messaging that captures attention quickly, keeps audiences engaged, and drives action without feeling overly promotional.
• Concept High-Performing Social Creative
• Write platform-native short-form content designed for channels like TikTok and Instagram that feels authentic, entertaining, and culturally relevant.
• Develop concepts, hooks, and scripts that blend storytelling with performance marketing goals.
• Adapt Seamlessly Across Brand Voices
• Translate complex ideas and dramatically different brand personalities into clear, engaging copy.
• Move fluidly between tones and industries while maintaining authenticity, consistency, and strong creative standards.
• Craft Hooks, Messaging, and Calls-to-Action
• Develop scroll-stopping hooks, memorable one-liners, and persuasive CTAs designed to improve engagement and conversion performance.
• Apply audience psychology and direct-response principles to create copy that resonates and performs.
• Collaborate Cross-Functionally to Develop Creative
• Partner closely with designers, editors, strategists, and cross-functional teams to bring creative concepts to life.
• Contribute ideas that strengthen both the creative quality and performance of campaigns.
• Stay Ahead of Trends and Emerging Formats
• Monitor social trends, platform updates, pop culture moments, and emerging content formats to keep creative fresh and relevant.
• Continuously bring new ideas and creative angles rooted in what’s resonating with audiences online.
• Optimize and Iterate Based on Performance Data
• Use campaign performance insights to refine messaging, test new approaches, and improve conversion outcomes over time.
• Continuously iterate on copy and creative concepts to help drive stronger engagement and lower CPAs.
• Maintain a High Editorial Standard
• Approach writing with a strong editorial eye, ensuring all copy is polished, grammatically sound, and aligned with brand voice.
• Self-edit rigorously and provide thoughtful feedback that strengthens the quality and clarity of creative work.