New Belgium Brewing

Brand Ambassador

• Provide sampling at accounts and other promotional events to drive sales in local markets
• Sell into set local accounts with assistance of local Ranger, including building and maintaining relationships/partnerships and visibility in marketplace
• Provide excellent customer service and education on NBB beers, culture and business practices
• Engage customers through social media outlets as required, adhering to legal compliance and internal policies
• Understand and maintain legal compliance when serving and selling our beers
• Availability to work flexible hours, up to 15-20 hours/week, including nights and weekends; availability during peak seasons (Ski season/Summer season)
• Other duties as assigned

• Provide sampling at accounts and other promotional events to drive sales in local markets
• Sell into set local accounts with assistance of local Ranger, including building and maintaining relationships/partnerships and visibility in marketplace
• Provide excellent customer service and education on NBB beers, culture and business practices
• Engage customers through social media outlets as required, adhering to legal compliance and internal policies
• Understand and maintain legal compliance when serving and selling our beers
• Availability to work flexible hours, up to 15-20 hours/week, including nights and weekends; availably during peak seasons (Ski season/Summer season)
• Other duties as assigned.

Marketing

• Own shopper research and data analysis, synthesizing insights from shopper, consumer, customer, and category data into clear, actionable strategies
• Partner with Brand, Retail, Chain Teams, Sales Operations and cross-functional leadership to develop compelling, insight-driven narratives and sell decks that influence decision-making internally and with key customers
• Set programming objectives, write strategic briefs, and ensure alignment across stakeholders while customizing programs for priority customers and growth channels
• Translate national strategies (focus brands, channel priorities, key states, and national calendar moments) into scalable, high-impact programs that deliver against business goals
• Champion omnichannel integration by leading the integration of national programs into localized sales initiatives, ensuring flexibility and relevance across markets and retail environments
• Drive innovation in shopper engagement; evaluate, pilot, and scale new digital tools, platforms, and emerging technologies that enhance shopper engagement and retail execution
• Measure performance and optimize investments; establish KPIs, track program effectiveness, and translate learnings into continuous improvement and scalable best practices
• Lead the integration of national programs into localized sales initiatives, ensuring flexibility and relevance across markets and retail environments
• Partner closely with field marketing and activation teams to ensure cohesive alignment and synergies for national priorities

Senior Trade Marketing Specialist

Chief Marketing Officer

• Develop and implement field marketing and brand activation strategies with full ownership of regional performance outcomes, including volume, market share, retail execution, and profitability
• Establish strategic goals and targets for the Field Marketing team, leveraging market trends, customer insights, and organizational priorities
• Own measurable outcomes for each region by defining success metrics (including volume, distribution, execution standards, and ROI), tracking performance, and proactively adjusting plans to close gaps
• Lead field-level activation strategy and make final recommendations on prioritization, scale, and execution, incorporating input from Brand and Retail Marketing teams to ensure comprehensive, 360-degree activation
• Drive rapid development and deployment of market plans, balancing speed and rigor, with continuous in-market iteration
• Translate national brand and innovation priorities into locally relevant, distributor-ready market plans independently and on a consistent cadence
• Review and assess all team plans in partnership with Sales and Marketing leadership, holding accountability for quality, clarity, and alignment to business objectives
• Define and prioritize field marketing initiatives by region, making clear trade-offs based on expected business impact
• Build and execute regional marketing plans across programming, POS, sponsorships, trade shows, and sampling, while maintaining strong in-market presence to validate execution quality and capture insights
• Lead joint commercial planning with regional sales leadership, ensuring alignment on priorities, execution standards, and success metrics, and translating strategy into volume-driving programs
• Build and lead a high-performing field marketing team by setting clear expectations, actively managing performance, coaching for impact, and addressing performance gaps with urgency
• Act as a proactive strategic advisor, bringing a clear, data-informed point of view on market opportunities, risks, and required actions
• Ensure compliance with all legal and regulatory requirements in marketing materials and activities
• Manage the field marketing budget and allocate resources to the highest-impact opportunities, with clear ROI tracking and ongoing optimization based on performance
• Perform other duties as assigned.

Director – Field Marketing

Manager

• Establish, cultivate, and maintain strong relationships with key retailers, convenience channel accounts, and distributor partners
• Oversee the design and implementation of retail programs across chain grocery, convenience accounts, and high-volume outlets, ensuring consistent execution aligned with company standards and objectives
• Build relationships and call on local and regional decision-makers for convenience stores, facilitating key account meetings and driving sales opportunities
• Develop and utilize data-driven tools to identify opportunities to enhance retail execution and increase sales, and communicate these insights effectively to internal and external stakeholders
• Maintain clear and effective communication with distributors, the internal sales team, and retailer contacts regarding retail program details, execution status, and results
• Drive distributor engagement by providing support, training, and guidance to ensure retail programs and execution expectations are met
• Coordinate with frontline sales networks and distributor teams to close distribution gaps, execute mandates, and maximize retail presence
• Create, communicate, and recap programming opportunities, including ROI analysis, to ensure strategic alignment and effective execution
• Develop and maintain new business and accounts within the convenience channel, leveraging relationships and market insights to identify growth opportunities

Brand Ambassador

Brand Ambassador

Senior Trade Marketing Specialist

Director – Field Marketing

Retail Execution Manager