Director – Field Marketing

New Belgium Brewing

Director Field Marketing responsible for developing and implementing strategies to drive regional performance outcomes for beverage brand. Collaborating with sales and marketing leadership to ensure alignment and execution.

Posted 6/27/2026full-timeRemote • Colorado • 🇺🇸 United StatesLead💰 $125,000 - $165,000 per yearWebsite

About the role

Key responsibilities & impact

Develop and implement field marketing and brand activation strategies with full ownership of regional performance outcomes, including volume, market share, retail execution, and profitability
Establish strategic goals and targets for the Field Marketing team, leveraging market trends, customer insights, and organizational priorities
Own measurable outcomes for each region by defining success metrics (including volume, distribution, execution standards, and ROI), tracking performance, and proactively adjusting plans to close gaps
Lead field-level activation strategy and make final recommendations on prioritization, scale, and execution, incorporating input from Brand and Retail Marketing teams to ensure comprehensive, 360-degree activation
Drive rapid development and deployment of market plans, balancing speed and rigor, with continuous in-market iteration
Translate national brand and innovation priorities into locally relevant, distributor-ready market plans independently and on a consistent cadence
Review and assess all team plans in partnership with Sales and Marketing leadership, holding accountability for quality, clarity, and alignment to business objectives
Define and prioritize field marketing initiatives by region, making clear trade-offs based on expected business impact
Build and execute regional marketing plans across programming, POS, sponsorships, trade shows, and sampling, while maintaining strong in-market presence to validate execution quality and capture insights
Lead joint commercial planning with regional sales leadership, ensuring alignment on priorities, execution standards, and success metrics, and translating strategy into volume-driving programs
Build and lead a high-performing field marketing team by setting clear expectations, actively managing performance, coaching for impact, and addressing performance gaps with urgency
Act as a proactive strategic advisor, bringing a clear, data-informed point of view on market opportunities, risks, and required actions
Ensure compliance with all legal and regulatory requirements in marketing materials and activities
Manage the field marketing budget and allocate resources to the highest-impact opportunities, with clear ROI tracking and ongoing optimization based on performance
Perform other duties as assigned.

Requirements

What you’ll need

8+ years of experience in field marketing, retail/channel marketing, or related field
4+ years of experience in direct people management
Demonstrated ability to localize national programs into market-specific plans quickly and independently, with examples of distributor-facing work product
Proven ability to operate with high autonomy in ambiguous, fast-paced environments, delivering high-quality outputs with urgency
Demonstrated ability to proactively identify opportunities, solve problems, and bring a clear point of view to cross-functional decisions without prompting
Experience leading joint commercial or business planning with a sales organization
Strong organizational skills with the ability to manage multiple priorities across regions and markets
Proven ability to build trust and credibility with internal and external stakeholders
Strong analytical and problem-solving capabilities
Demonstrated experience managing budgets and driving financial accountability tied to ROI
Excellent communication, presentation, collaboration, and interpersonal skills
Proficiency in Microsoft Office (Word, Excel, PowerPoint, Outlook)
Valid driver’s license with a clean Motor Vehicle Record (MVR)

Benefits

Comp & perks

Medical & Dental Insurance (options available for dependents)
Basic Term Life and AD&D Insurance
Short Term Disability Insurance
Flexible Spending Account
Employee Assistance Program
PTO
401k Match
Paid Caregiver Leave
Profit Sharing

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

field marketingretail marketingbudget managementROI trackingmarket analysiscommercial planningprogram localizationperformance metricsdata analysisproblem-solving

Soft Skills

leadershiporganizational skillscommunication skillscollaborationinterpersonal skillsstrategic thinkingautonomytrust buildingcoachingadaptability

Certifications

valid driver’s license