Senior Trade Marketing Specialist

New Belgium Brewing

Senior Trade Marketing Specialist driving national sales and category growth through shopper insights and trade marketing strategies. Collaborating closely with Sales and key retailers for impactful programs.

Posted 7/1/2026full-timeRemote • Colorado • 🇺🇸 United StatesSenior💰 $80,000 - $105,000 per yearWebsite

About the role

Key responsibilities & impact

Own shopper research and data analysis, synthesizing insights from shopper, consumer, customer, and category data into clear, actionable strategies
Partner with Brand, Retail, Chain Teams, Sales Operations and cross-functional leadership to develop compelling, insight-driven narratives and sell decks that influence decision-making internally and with key customers
Set programming objectives, write strategic briefs, and ensure alignment across stakeholders while customizing programs for priority customers and growth channels
Translate national strategies (focus brands, channel priorities, key states, and national calendar moments) into scalable, high-impact programs that deliver against business goals
Champion omnichannel integration by leading the integration of national programs into localized sales initiatives, ensuring flexibility and relevance across markets and retail environments
Drive innovation in shopper engagement; evaluate, pilot, and scale new digital tools, platforms, and emerging technologies that enhance shopper engagement and retail execution
Measure performance and optimize investments; establish KPIs, track program effectiveness, and translate learnings into continuous improvement and scalable best practices
Lead the integration of national programs into localized sales initiatives, ensuring flexibility and relevance across markets and retail environments
Partner closely with field marketing and activation teams to ensure cohesive alignment and synergies for national priorities

Requirements

What you’ll need

5+ years of Trade or Shopper Marketing experience
Bachelor’s degree in business or marketing preferred
Proven experience in off-premise/ retail-driven environments
Experience in highly regulated categories (Alcohol, CPG, or THC) preferred
Strong expertise in Nielsen and syndicated data interpretation
Demonstrated ability to translate data and insights into commercial strategy and execution
Experience developing compelling sell stories and influencing stakeholders at multiple levels
Ability to demonstrate a high degree of resourcefulness and ownership by independently identifying opportunities, solving complex challenges and navigating ambiguity to drive strategic outcomes
Ability to lead cross-functional initiatives and influence without direct authority
Advanced communication, storytelling, and presentation skills
Ability to manage multiple priorities while operating at both strategic and executional levels

Benefits

Comp & perks

Medical & Dental Insurance (options available for dependents)
Basic Term Life and AD&D Insurance
Short Term Disability Insurance
Flexible Spending Account
Employee Assistance Program
PTO
401k Match
Paid Caregiver Leave
Profit Sharing

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

Nielsen Data InterpretationStrategic Brief WritingKPI EstablishmentProgram Effectiveness TrackingCommercial Strategy Development

Soft Skills

StorytellingResourcefulnessOwnershipInfluencing Without AuthorityManaging Multiple Priorities