Neurelis, Inc.

Marketing

• Own, develop and deliver short and long-term direct-to-patient strategies and initiatives, including campaigns and patient materials, ensuring alignment to patient journey strategy and business objectives
• Define branded success metrics and translate insights and performance data into strategic decisions, driving ongoing optimization and measurable business impact
• Effectively translate market research insights into promotional strategies and tactics
• Own and evolve the branded messaging architecture, including core claims, and content strategy, ensuring ongoing differentiation, clarity and consistency
• Identify critical moments and barriers within the patient journey and develop strategies to drive engagement, consideration, and persistence
• Coordinate closely with the Director of omnichannel marketing to build an effective customer engagement ecosystem
• Support the annual brand planning process, including development of the branded tactical roadmap, ensuring alignment to business priorities and patient strategy
• Lead agency partners and collaborate closely with internal team members, providing clear direction, feedback, and decision-making to drive high-quality execution and reduce rework
• Represent branded strategy in cross-functional and leadership settings, clearly articulating rationale to drive alignment and accelerate decision making
• Own the Patient Agency of Record (AOR) relationship, setting strategic direction and ensuring high-quality execution across patient initiatives
• Develop and deliver presentations to a range of internal team members (i.e, executives, leadership team, sales)
• Ensure compliance with all relevant laws, regulations, and policies
• Manage patient promotional budgets to ensure efficient allocation of resources and maximize impact
• Strive for continuous improvement and embrace innovative ideas in daily work.

Director, Patient Marketing

• Lead the U.S. HCP promotional strategy, ensuring alignment to overall brand strategy and evolving market dynamics.
• Develop and maintain HCP positioning, core narrative, messaging architecture, and claims strategy grounded in customer insights and clinical evidence.
• Translate market research, competitive intelligence, and field feedback into clear, actionable strategic briefs that guide creative development and promotional execution.
• Drive end-to-end execution from concept through approval, production, and deployment—ensuring high quality, on-time delivery, and practical usability in the field.
• Lead the field advisory committee and translate learnings into improvements across messaging, materials, and execution.

Director, HCP Marketing

Operations

• Responsible for the design, development, and implementation of commercial infrastructure, processes and systems to support the commercial effectiveness of the Neurelis Sales & Marketing organization.
• Work closely with commercial leadership to build and maintain product forecasts for the organization.
• Develop KPls to track and measure organizational success.
• Identify, lead and manage the information and analysis needs of the commercial organization.
• Manage sales force alignments and work with sales leadership to optimize sales force deployment and targeting.
• Design and administer motivational Incentive Compensation (IC) plans for the field sales teams and account managers.
• Develop, manage, and distribute sales and activity reports for the sales and marketing organizations.
• Provide ROI analyses and measure impact of commercial initiatives to optimize commercial strategies/tactics and increase productivity.
• Capture, collect, and process data for timely submission of state and federal aggregate spend reports.

Director, Patient Marketing

Director, HCP Marketing

Senior Director, Commercial Operations, Analytics