Neura Health

Social Media Manager

• Role: Social Media Manager to drive our social media strategy across TikTok, Meta, and YouTube with a hands-on approach and team leadership.
• You’ll craft content across platforms, ensure medical accuracy, adherence to brand guidelines, and on-camera video participation.
• Responsibilities include content strategy, calendar management, video content development, visual content development, content review.
• Community management with patients, advocates, healthcare professionals; handle sensitive interactions with clinical accuracy and empathy.
• Manage influencer and affiliate partnerships; identify creators in chronic illness, disability, and neurology communities; run end-to-end campaigns.
• Analytics & optimization: track performance metrics, generate insights, report to leadership.
• Team leadership: manage Social Media Coordinator, develop team.
• Basic requirements and preferences reflect in the candidate search.

Performance Marketing

• Own and scale paid acquisition channels (Meta, Google Search/Display, Bing, TikTok and more) to drive customer acquisition and revenue.
• Develop a plan to efficiently expand our presence in new channels so we can avoid being over-reliant on any one platform
• Create and execute an always-on testing roadmap for creative, targeting, bidding, and landing pages.
• Collaborate with design to develop and refresh high-performing ad concepts that reflect our brand and unique differentiators.
• Track, measure, and report on key metrics (CAC, ROAS, LTV:CAC, CVR), identifying actionable insights to improve performance.
• Implement attribution best practices across tools, and help to improve automated reporting so it’s most useful.
• Use cohort and funnel analysis to identify drop-off points and optimize conversion rates.
• Partner with product and lifecycle teams to improve onboarding flows and completion rates.
• Work with brand and content teams to ensure consistent messaging across all touchpoints.
• Provide market insights to inform product positioning and brand campaigns.
• Collaborate with external designers to test and optimize ad creative.

Social Media Manager

Performance Marketing Manager