Neura Health

Performance Marketing Manager

Neura Health

full-time

Posted on:

Origin:  • 🇺🇸 United States

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Salary

💰 $110,000 - $140,000 per year

Job Level

Mid-LevelSenior

Tech Stack

Maven

About the role

  • Own and scale paid acquisition channels (Meta, Google Search/Display, Bing, TikTok and more) to drive customer acquisition and revenue.
  • Develop a plan to efficiently expand our presence in new channels so we can avoid being over-reliant on any one platform
  • Create and execute an always-on testing roadmap for creative, targeting, bidding, and landing pages.
  • Collaborate with design to develop and refresh high-performing ad concepts that reflect our brand and unique differentiators.
  • Track, measure, and report on key metrics (CAC, ROAS, LTV:CAC, CVR), identifying actionable insights to improve performance.
  • Implement attribution best practices across tools, and help to improve automated reporting so it’s most useful.
  • Use cohort and funnel analysis to identify drop-off points and optimize conversion rates.
  • Partner with product and lifecycle teams to improve onboarding flows and completion rates.
  • Work with brand and content teams to ensure consistent messaging across all touchpoints.
  • Provide market insights to inform product positioning and brand campaigns.
  • Collaborate with external designers to test and optimize ad creative.

Requirements

  • 3–5+ years in performance / growth marketing, ideally at a company that has scaled during your tenure from series A to series B (and ideally beyond)
  • Proven track record of scaling 7 figure paid media budgets profitably
  • Deep knowledge of paid social and paid search fundamentals
  • Comfort with analytics tools (GA4, Looker, Excel/Sheets, attribution platforms)
  • Creative thinker who can create effective briefs and assess ad creative with a performance lens
  • Comfortable being both strategic and tactical
  • Strong communication skills and the ability to work in a fast-paced, collaborative environment
  • Experience in direct-to-consumer digital health (preferred)
  • Familiarity with and enthusiasm for embracing AI tools that can help us improve efficiencies and scale (preferred)