The Lead Communication Manager is a strategic leader responsible for overseeing the development, implementation, and evaluation of communication strategies that align with the organization's brand and business objectives
Work closely with executive leadership to craft and refine high-level messaging, managing all communication channels, and ensuring the organization’s brand image is consistently maintained
Lead the analysis of communication effectiveness and use data-driven insights to refine strategies for optimal impact
Lead the design and creation of graphics, digital media, and visual content for change effort communications across a diversity of formats (e.g., briefings, newsletters, flyers, posters, fact sheets, websites, social media, news and announcements, trifolds, and branding materials)
Lead the development of communication artifacts and develop and distribute newsletters on a quarterly basis to provide updates to stakeholders
Craft and refine messages to align with the organization’s brand and strategic goals, ensuring communications are clear, concise, and engaging for stakeholders
Use visual storytelling techniques to communicate complex changes in an accessible way, helping stakeholders adopt new processes and transition smoothly to the future state
Collaborate with OCM specialists, graphic designers, and the client to create content that aligns with OCM assessments and stakeholder management insights
Update and manage content on the client’s internal website and other identified digital platforms to ensure consistent and up-to-date information
Develop and implement social media strategies for client to increase engagement and reach among stakeholders, coordinating with web designers and content creators
Monitor social media trends, respond to stakeholder inquiries, and ensure consistent messaging across all digital communication channels
Ensure all communication materials adhere to copyright regulations, brand guidelines, and organizational values
Develop comprehensive communication strategies and engagement plans to support the client program
Define clear communication goals and key performance indicators (KPIs) to measure the effectiveness of communication efforts
Track and analyze communication effectiveness using metrics such as audience reach, engagement, and sentiment analysis to inform adjustments to strategies and tactics
Work closely with program offices, graphic designers, and other communication teams to ensure consistent and coordinated messaging across all communication channels
Requirements
Bachelor’s degree in Communications, Public Relations, Marketing, Journalism, or a related field
At least 7 years of experience in communications, public relations, or related fields, with a strong track record of leading communication initiatives
Exceptional written and verbal communication skills, with the ability to influence at all levels of the organization
Expertise in visual storytelling, graphic design, and the creation of digital media
Advanced proficiency in communication tools, social media platforms, and content management systems
People management experience
U.S. Citizenship
Preferred: Military experience is highly preferred
Preferred: Advanced certification in Communications, Public Relations, or equivalent fields is a plus
Preferred: Additional certifications in leadership or strategic communication are advantageous
Preferred: Federal Consulting Experience Preferred