Netflix

Director, Global Ads Product Marketing

Netflix

full-time

Posted on:

Location Type: Hybrid

Location: Los Angeles • California • United States

Visit company website

Explore more

✨ AI Apply
Apply

Job Level

Lead

About the role

  • Lead the global go-to-market (GTM) strategy for client-facing ad products, including product positioning, narrative development, and launch frameworks that regional teams can localize and activate
  • Own the end-to-end commercial launch process, setting the standard for data-driven, customer-centric launches across markets
  • Translate marketplace insights and performance feedback—working closely with cross-functional partners (Product, Regional Sales leaders, etc.)—into clear, actionable inputs that shape and inform product roadmap
  • Define and maintain the “global GTM spine,” ensuring consistency in how products are framed, packaged, and brought to market
  • Develop foundational, product-specific sales collateral and enablement resources that serve as the source of truth for all regional adaptations
  • Set and manage commercial-facing roadmaps, aligning priorities across Product, Sales, and Marketing to maximize adoption and revenue impact
  • Establish success criteria and measurement frameworks for product testing, beta programs, and launches, and use results to continuously refine GTM strategy
  • Enable and empower regional teams with the tools, narratives, and guidance they need to execute effectively in their markets
  • Build, lead, and develop a high-performing team of Product Marketing Managers and Associates
  • Foster a pragmatic, high-performance culture grounded in accountability, operational excellence, and measurable commercial impact
  • Set clear priorities, define success metrics, and ensure tight alignment with partner teams globally

Requirements

  • 18+ years of experience in product marketing, digital advertising and/or B2B strategy
  • Minimum of 7+ years in ads product marketing
  • Deep, current understanding of the digital media and advertising ecosystem, including the digital ads product landscape
  • Programmatic and Ad Tech expertise; prior hands-on or strategic oversight in these areas is a strong plus
  • Demonstrated experience leading teams, complex planning and execution across regional or international markets within a global, matrixed organization
  • Proven ability to manage and scale cross-functional programs, while effectively influencing & working with a large set of senior executives and key stakeholders
  • Track record of building, leading, and mentoring high-performing teams in fast-paced, high-growth, and high-complexity environments
Benefits
  • Health Plans
  • Mental Health support
  • 401(k) Retirement Plan with employer match
  • Stock Option Program
  • Disability Programs
  • Health Savings and Flexible Spending Accounts
  • Family-forming benefits
  • Life and Serious Injury Benefits
  • Paid leave of absence programs
  • 35 days annually for paid time off for full-time hourly employees
  • Flexible time off for full-time salaried employees
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
product marketingdigital advertisingB2B strategyads product marketingprogrammatic advertisingAd Techdata-driven strategycommercial launch processproduct roadmapmeasurement frameworks
Soft Skills
leadershipteam developmentcross-functional collaborationinfluencingaccountabilityoperational excellenceprioritizationcommunicationmentoringstrategic planning