Own the end-to-end messaging stack: platform → solutions → products → buyer personas.
Conduct TAM/SAM analysis, buyer research, and competitive benchmarking.
Lead product launches, develop enablement assets, and ensure predictable, measurable outcomes.
Build integrated marketing and launch plans, including budget considerations.
Develop tailored content to empower sellers and partners.
Support analyst briefings and submissions to secure leadership positioning.
Track launch success, pipeline impact, and adoption metrics to optimize GTM strategies.

Requirements

8+ years in a product marketing role within an enterprise technology or cloud solutions company.
Strong storytelling and messaging capabilities.
Deep understanding of buyer personas, customer journeys, and competitive landscapes.
Ability to bridge technical concepts with business value.

Benefits

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

TAM analysisSAM analysiscompetitive benchmarkingproduct launchesenablement assetsGTM strategiespipeline impact trackingadoption metrics optimization

Soft Skills

storytellingmessaging capabilitiesunderstanding of buyer personascustomer journey mappingbridging technical concepts with business value