NetApp

Head of Messaging – Product Marketing

NetApp

full-time

Posted on:

Location Type: Hybrid

Location: BellevueCaliforniaNorth CarolinaUnited States

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Salary

💰 $240,000 - $275,000 per year

Job Level

Tech Stack

About the role

  • Define and evolve the end-to-end messaging architecture across the portfolio.
  • Own naming strategy and governance for products, platforms, solutions, and capabilities.
  • Act as a strategic partner and peer to Product Marketing leaders across business units.
  • Be deeply hands-on in writing, not just reviewing messaging frameworks and guides.
  • Partner closely with Product Management to translate roadmap priorities and innovation into crisp, outcome-oriented messaging.
  • Establish messaging best practices, frameworks, and templates that Product Marketing teams can consistently apply.

Requirements

  • 12+ years of experience in Brand, Product or other Marketing or related strategic marketing roles.
  • Proven expertise in naming, positioning, and messaging for complex technology portfolios.
  • Operate comfortably as a peer to senior Product Marketing leaders, influencing without authority.
  • Exceptional storyteller who can distill complex technical concepts into clear, compelling value narratives.
  • Highly collaborative, with strong executive communication skills and sound judgment.
  • Hands-on, detail-oriented, and comfortable owning critical messaging artifacts end-to-end.
  • Experience working across multi-product or platform-based portfolios.
  • Familiarity with brand architecture, naming governance, and trademark considerations.
  • Background in enterprise infrastructure, cloud, data, or SaaS markets.
Benefits
  • Health Insurance
  • Life Insurance
  • Retirement or Pension Plans
  • Paid Time Off (PTO)
  • Various Leave options
  • Performance-Based Incentives
  • Employee stock purchase plan
  • Restricted stocks (RSU’s)
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
messaging architecturenaming strategymessaging frameworkspositioningstorytellingvalue narrativesbrand architecturetrademark considerationsproduct marketingstrategic marketing
Soft Skills
collaborationexecutive communicationinfluencing without authoritydetail-orientedsound judgmenthands-onstrategic partnershipcreativityadaptabilitycritical thinking