
Head of Messaging – Product Marketing
NetApp
full-time
Posted on:
Location Type: Hybrid
Location: Bellevue • California • North Carolina • United States
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Salary
💰 $240,000 - $275,000 per year
Job Level
Tech Stack
About the role
- Define and evolve the end-to-end messaging architecture across the portfolio.
- Own naming strategy and governance for products, platforms, solutions, and capabilities.
- Act as a strategic partner and peer to Product Marketing leaders across business units.
- Be deeply hands-on in writing, not just reviewing messaging frameworks and guides.
- Partner closely with Product Management to translate roadmap priorities and innovation into crisp, outcome-oriented messaging.
- Establish messaging best practices, frameworks, and templates that Product Marketing teams can consistently apply.
Requirements
- 12+ years of experience in Brand, Product or other Marketing or related strategic marketing roles.
- Proven expertise in naming, positioning, and messaging for complex technology portfolios.
- Operate comfortably as a peer to senior Product Marketing leaders, influencing without authority.
- Exceptional storyteller who can distill complex technical concepts into clear, compelling value narratives.
- Highly collaborative, with strong executive communication skills and sound judgment.
- Hands-on, detail-oriented, and comfortable owning critical messaging artifacts end-to-end.
- Experience working across multi-product or platform-based portfolios.
- Familiarity with brand architecture, naming governance, and trademark considerations.
- Background in enterprise infrastructure, cloud, data, or SaaS markets.
Benefits
- Health Insurance
- Life Insurance
- Retirement or Pension Plans
- Paid Time Off (PTO)
- Various Leave options
- Performance-Based Incentives
- Employee stock purchase plan
- Restricted stocks (RSU’s)
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
messaging architecturenaming strategymessaging frameworkspositioningstorytellingvalue narrativesbrand architecturetrademark considerationsproduct marketingstrategic marketing
Soft Skills
collaborationexecutive communicationinfluencing without authoritydetail-orientedsound judgmenthands-onstrategic partnershipcreativityadaptabilitycritical thinking