NetApp

Product Marketing Manager

NetApp

full-time

Posted on:

Location Type: Hybrid

Location: MorrisvilleCaliforniaNorth CarolinaUnited States

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Salary

💰 $145,000 - $170,000 per year

Job Level

Tech Stack

About the role

  • Own the end-to-end messaging stack: platform → solutions → products → buyer personas.
  • Conduct TAM/SAM analysis, buyer research, and competitive benchmarking.
  • Lead product launches, develop enablement assets, and ensure predictable, measurable outcomes.
  • Develop tailored content to empower sellers and partners.
  • Support analyst briefings and submissions to secure leadership positioning.
  • Contribute to offer strategy and monetization models.
  • Track launch success, pipeline impact, and adoption metrics to optimize GTM strategies.

Requirements

  • At least 8 years of experience in a product marketing role within an enterprise technology or cloud solutions company.
  • Strong storytelling and messaging capabilities.
  • Deep understanding of buyer personas, customer journeys, and competitive landscapes.
  • Ability to bridge technical concepts with business value.
Benefits
  • Health Insurance
  • Life Insurance
  • Retirement or Pension Plans
  • Paid Time Off (PTO)
  • various Leave options
  • Performance-Based Incentives
  • employee stock purchase plan
  • restricted stocks (RSU’s)

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
TAM analysisSAM analysiscompetitive benchmarkingproduct launchesenablement assetscontent developmentanalyst briefingsoffer strategymonetization modelsGTM strategies
Soft skills
storytellingmessaging capabilitiesunderstanding of buyer personascustomer journeysbridging technical concepts with business value