Nestle

RTM Manager

Nestle

full-time

Posted on:

Location Type: Office

Location: Ho Chi Minh • Vietnam

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About the role

  • Define RTM strategy and lead transformation initiatives to optimize channel growth and efficiency.
  • Identify pain points and opportunities using outlet analytics; segment outlets and map white spaces for growth.
  • Develop RTM plans for urban and rural markets to improve route planning and sales effectiveness.
  • Own and implement Right Store strategy, ensuring optimal distributor and route design.
  • Build RTM capabilities across branches; monitor execution quality and compliance.
  • Generate RTM dashboards and metrics; ensure data-driven decision-making.
  • Support Channel Development Team with accurate volume/revenue forecasts.
  • Conduct ROI analysis for RTM processes and share insights with stakeholders.

Requirements

  • Minimum 5 years of experience in Sales with proven KPI delivery.
  • Strong knowledge of sales functions (Trade Marketing, Customer, Field) and distributor management.
  • Demonstrated ability to lead cross-functional projects and teams.
  • Strategic thinking and analytical skills with experience in financial analysis.
  • Familiarity with rural market dynamics and partnership building.
  • Experience in FMCG industry.
  • Advanced knowledge of retail outlet universe and market intelligence.
  • Exposure to Integrated Commercial Planning processes.
Benefits
  • Health insurance
  • Retirement plans
  • Paid time off
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
RTM strategyoutlet analyticsroute planningsales effectivenessdistributor managementROI analysisfinancial analysismarket intelligenceIntegrated Commercial Planning
Soft Skills
strategic thinkinganalytical skillsleadershipcross-functional collaborationcommunication