Nestle

Digital Marketing Automation Specialist

Nestle

full-time

Posted on:

Location Type: Office

Location: Solon • Ohio • United States

Visit company website

Explore more

✨ AI Apply
Apply

Tech Stack

Cloud

About the role

  • Develop and execute email and SMS campaigns using marketing automation tools such as Salesforce Marketing Cloud, Adobe, HubSpot, or similar platforms.
  • Creating and monitoring complex personalized journeys, triggers, and automation.
  • Leverage CDP-powered segmentation to continually improve campaign performance.
  • Create and automate a reporting cadence to provide actionable insights and opportunities to test and improve.
  • Execute segmentation strategy by using data and creativity to explore and test new segments.
  • Leverage data and AI to identify opportunities for A/B testing in segmentation and messaging to optimize key performance indicators (KPIs).
  • Execute and monitor retention and loyalty initiatives for the Nestle Professional Solutions Division.
  • Report on and recommend opportunities to drive customer loyalty and increase customer lifetime value.
  • Execute on lapsed customer campaigns to re-engage and warm.
  • Execute the launch of new tools for marketing automation, email marketing, and AI marketing. Test and learn with AI marketing tools and position them within the organization.
  • Collaborate with cross-functional stakeholders including brand teams, data teams, and sales teams on enterprise campaigns and 1st party data collection initiatives.
  • Help with documenting and communicating standardization and process with team and cross-functional stakeholders.

Requirements

  • Bachelor’s Degree or higher in Marketing, Communications, Digital Marketing, or related field
  • 2+ years Digital Marketing experience, CLM execution, and reporting.
  • Detail oriented with proficient organizational, project management, and communication skills
  • B2B experience a plus
  • Proficient in creating and executing email and automation campaigns in Salesforce, Adobe Marketo, HubSpot, or similar systems
  • 2+ years of email and lifecycle marketing experience; proven track record of developing lifecycle and email marketing strategies (B2B and/or startup experience a plus)
  • Excellent written and oral communication skills
  • Previous experience integrating with a CDP, and connecting systems a plus
  • Project management experience would be a plus
  • Outstanding creativity, organizational and analytical skills, including storytelling
  • Demonstrated communication, relationship building, and team/collaborative skills.
  • Positive attitude and a willingness to embrace change in a growing and evolving business
  • Self-motivated, enthusiastic to learn, proactive, and a strong ability to independently problem-solve
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
email marketingSMS campaignsmarketing automationA/B testingsegmentation strategylifecycle marketingreportingdata analysiscustomer loyalty initiativesproject management
Soft Skills
detail orientedorganizational skillscommunication skillscreativityanalytical skillsstorytellingrelationship buildingteam collaborationself-motivatedproblem-solving
Certifications
Bachelor’s Degree in MarketingBachelor’s Degree in CommunicationsBachelor’s Degree in Digital Marketing