Nestle

Social Media Marketing Specialist

Nestle

full-time

Posted on:

Location Type: Hybrid

Location: North York • Canada

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Salary

💰 CA$75,000 - CA$85,000 per year

About the role

  • Lead the development and execution of organic social media programs and influencer initiatives across our diverse portfolio of brands
  • Create and deliver engaging content that builds brand love and sparks consumer engagement opportunities, both in English and French
  • Collaborate closely with brand marketing, cross-functional collaborators, as well as media, creative, and PR agencies to ensure content is impactful, on-brand, and aligned with overarching objectives and campaign tactics
  • Conceptualize, develop, complete, and monitor social media strategies, campaigns, and calendars that drive storytelling, engagement, and growth across Nestlé’s portfolio
  • Serve as the lead content creator and social voice for our brands by developing organic campaigns that add real value
  • Build and implement influencer marketing approaches that align with brand objectives and deliver measurable results
  • Provide regular reporting on content and engagement effectiveness, with recommendations for optimizations and new opportunities
  • Champion the social consumer, providing recommendations and thought leadership to the wider business
  • Act as the Social Media Lead for assigned brands, managing strategy, content creation, and daily operations for organic social media programs
  • Develop and oversee strategic roadmaps, content calendars, tentpole campaign action plans, and trend-based content rooted in brand objectives
  • Monitor cultural and platform trends to insert brands meaningfully into real-time conversations and moments
  • Collaborate with Nestlé Global teams in brand marketing and social media to understand Nestlé procedures and use approved tools
  • Lead community management by engaging with consumers and fans, collaborating with our internal Consumer Engagement Team and collaborators to delight current followers and attract new ones
  • Review and analyze social performance metrics, applying insights to future workstreams and content recommendations
  • Manage influencer relationships & campaigns including negotiating and managing influencer partnerships, including contracts, deliverables, and timelines

Requirements

  • Bachelor’s Degree or equivalent experience in Marketing or a creative field preferred
  • 3+ years’ experience in digital marketing dedicated to social platforms, within an agency or multi-brand environment
  • Proven track record to meet deadlines, run multiple brand workstreams, balancing always-on calendars, campaign planning, and reactive content opportunities
  • Strong knowledge of organic social media platforms, effective methods, and content development; familiarity with paid social and amplification/boosting
  • Experience managing influencer campaigns, from coordination through execution and reporting
  • Understanding of social KPIs and ability to interpret performance data to guide optimization
  • Strong analytical skills and experience turning insights into strategy
  • Excellent written and verbal communication skills, with strong copywriting and editing ability
  • Strong eye for consistency in brand voice and ensuring all content is legally compliant
  • Creative and design skills, with proficiency in Adobe Suite (InDesign, Photoshop, Illustrator) considered a huge asset
  • Highly motivated, self-directed, and collaborative with strong stakeholder management skills
  • Experience with Sprinklr, Meta Business Suite, or other Social Media Management Tools
  • Experience with recipe development/design and food styling considered an asset
Benefits
  • Comprehensive total rewards benefits package including Health and Dental benefits that start on day one of employment
  • Company matched pension plan
  • Three weeks of Vacation and five personal days (Personal Paid Holidays)
  • Flexible and hybrid work arrangements
  • Excellent training and development programs as well as opportunities to grow within the company
  • Access to Educational Assistance & Tuition Reimbursement
  • Bonus eligibility
  • Gender affirmation benefits to ensure access to necessary care, resources, and coverage for gender-affirming procedures
  • Fertility Services and Surrogacy Medical Coverage to support the pursuit of a path to parenthood regardless of medical conditions, gender or sexual orientation
  • Adoption benefits to remove some of the financial barriers associated with adoption
  • Up to 50% off – Nespresso Coffee Machine, Capsules and accessories
  • Access to the Discount Company store with Nestlé, Nespresso, and Purina products (Located across various Nestle offices/sites)
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
digital marketingsocial media strategycontent developmentinfluencer marketingsocial performance metricscopywritingeditingrecipe developmentfood stylinganalytical skills
Soft Skills
collaborationstakeholder managementcreativityself-motivationcommunicationtime managementstrategic thinkingcommunity managementbrand voice consistencythought leadership
Certifications
Bachelor’s Degree in MarketingBachelor’s Degree in a creative field