Nelnet

Go-To-Market Manager

Nelnet

full-time

Posted on:

Location Type: Remote

Location: New York • United States

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Salary

💰 $140,000 per year

About the role

  • Define and test Ideal Customer Profiles (ICP), buyer personas, and priority use cases during prototype development
  • Participate in prototype feedback sessions to assess problem urgency, willingness to engage, and buying context
  • Identify early design partners and pilot candidates for new ventures
  • Conduct pricing and packaging experiments, including willingness-to-pay conversations and early offer structures
  • Validate revenue model assumptions and surface commercial friction before scale investment
  • Support pilots with early sales conversations, design partner agreements, and letters of intent or paid pilots
  • Observe actual buyer behavior and ensure pilots have real customers actively using the product
  • Synthesize GTM learnings into go/pivot/kill inputs for venture decisions and prepare standardized GTM inputs for business unit handoff
  • Document commercial insights and surface risks before scale investment

Requirements

  • Bachelor’s degree in Business, Marketing, or related field
  • 5+ years of experience in early-stage GTM, growth, or commercialization experience
  • Proven ability to sell unfinished products and operate across multiple ventures simultaneously
  • Strong qualitative judgment in customer-facing environments
Benefits
  • medical
  • dental
  • vision
  • HSA and FSA
  • generous earned time off
  • 401K/student loan repayment
  • life insurance & AD&D insurance
  • employee assistance program
  • employee stock purchase program
  • tuition reimbursement
  • performance-based incentive pay
  • short- and long-term disability
  • robust wellness program
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
prototype developmentpricing experimentspackaging experimentsrevenue model validationsales conversationsdesign partner agreementsletters of intentcommercial insightsGTM strategycustomer behavior analysis
Soft Skills
qualitative judgmentcustomer engagementproblem assessmentcommunicationcollaborationrisk assessmentdecision-makingsynthesis of learningsmulti-venture operationadaptability
Certifications
Bachelor’s degree in BusinessBachelor’s degree in Marketing