Nelly Solutions

Data Analyst

• Design, build, and maintain scalable data models using dbt and strong SQL, with a focus on robust data marts and a clean semantic layer
• Own the BI layer (Looker/LookML) end-to-end, creating self-service Explores that give the entire company a single source of truth for analysis
• Translate complex business logic into structured data models, including topics such as Customer Health Scores, NRR (cohort-based), CAC Payback, product unit economics, churn, provisions, and commercial KPIs.
• Unify and harmonize data across systems such as Salesforce, Product Data, HubSpot, Jira, Intercom, Personio, and internal booking/factoring systems.
• Develop end-to-end reporting solutions from requirement gathering and data validation to Looker dashboards and stakeholder-ready reports.
• Build advanced analyses such as:
• - Sales funnel and GTM performance tracking
• - Commercial KPI automation
• - Cohort-based NRR, CAC payback and churn analytics
• - Revenue reconciliation (Signed vs. Actual Revenue)
• - Customer and usage benchmarks (including regional usage / booking patterns)
• Ensure data quality and cross-functional alignment:
• - Identify gaps in data collection and instrumentation before modeling begins, ensuring quality, consistency, and long-term scalability
• - Establish tests and validation logic in dbt to guarantee reliability and transparency across data models
• - Collaborate closely with Product, Commercial and Finance to deeply understand the processes generating the data
• - Support system alignment between tools to ensure consistent reporting logic across the organization

Senior Data Analyst

Events

• Independently plan and execute all external events (e.g., trade shows, regional after-work events)
• Lead the planning and execution of Nelly’s presence at IDS 2027, the largest dental trade fair in the world, as a central flagship event
• Build and manage a webinar program with 2–4 formats per month — partner webinars, AI-focused webinars, and Nelly Academy continuing-education webinars
• Seamlessly integrate event leads into HubSpot: clean tier mapping, MQL handoff to Sales, and attribution in the Revenue Dashboard
• Continuously develop the after-work format (speaker sessions, partner/customer sessions, networking) and build a reliable speaker pipeline

Event Marketing Manager

Performance Marketing

• Meta Ads vollständig in-house übernehmen: Struktur neu aufbauen, eigenständig betreiben und skalieren
• LinkedIn Ads und Google Ads als neue Kanäle aufbauen: Strategie, Setup, Testing-Roadmap
• Creative Testing koordinieren: gemeinsam mit Content-Team Hypothesen entwickeln, Ergebnisse auswerten, Iteration beschleunigen
• Attribution und Tracking pflegen und ausbauen (UTM-Logik, HubSpot, Pixel, GA4)
• Weekly/Monthly Reporting: Kanäle, Pipeline-Contribution, CPL nach Segment (Praxis, Klinik)
• KI-Tools und neue Marketing-Automations aktiv einbringen: wir erwarten, dass du weißt, was gerade funktioniert
• Enge Abstimmung mit Product Marketing für Messaging und Positionierung Richtung B2B-Zielgruppen

Senior Data Analyst

Event Marketing Manager

Performance Marketing Manager