Nello

Art Director

• Own the creative roadmap for paid social (largely Meta, TikTok): concepts, hooks, scripts, and briefs for statics, video, and UGC.
• Run a structured creative testing program — form hypotheses, ship variants quickly, read performance data, and double down on what works.
• Lead our UGC & content creator content pipeline: sourcing, briefing, and directing creators and affiliates so their content performs for the brand.
• Support the content strategy for organic social and TikTok Shop — what we post, what we amplify, and how organic feeds the paid engine.
• Own creative reporting: a clear, shared view of what’s working, what’s fatiguing, and what we should make next.

Director of Performance Creative

Graphics Designer

• Design creative for email, paid + organic social, web, and marketing campaigns
• Create ads and promotional graphics that feel on-brand and drive action
• Bring static concepts to life with 2D motion graphics for digital ads, social media, and campaign content.
• Support PR mailers, brand activations, and other fun marketing moments
• Jump in on packaging and retail projects (displays, sales decks, etc.) as needed
• Create product mocks (3D is a plus) and light motion assets when needed
• Take creative briefs and run with them, bringing strong ideas and thoughtful execution
• Keep everything feeling consistent, cohesive, and on-brand
• Work closely with Brand, Creative, and Sales to support launches and key initiatives
• Resize, adapt, and version out assets across different platforms and formats
• Prep files for digital and print (nothing too crazy, but details matter)
• Stay curious! keep up with trends, tools, and ways to make the work better

Graphic Designer

Manager

• Coordinate with and support 5-10 commission-based Account Managers (AMs) in TikTok discovery
• Run weekly pipeline reviews with AMs: calls booked, conversion rate, affiliates recruited, GMV generated
• Help track team KPIs weekly: creator recruits, video count, incremental GMV, affiliate retention
• Provide initial guidance to AMs to ensure they are recruiting creators tightly aligned to Nello’s ICP (female 18–35) and expansion segments (female 35+, Spanish-speaking, male 18–25)
• Then owning the internal creator development program thereafter; placing them into coaching groups, and checking in 1:1 weekly with them to make sure they are producing content and providing data-driven insights and feedback on their content to make sure they are achieving KPIs
• Refine creator briefing, retainer negotiation, and posting requirement frameworks on an ongoing basis
• Manage the coaching group program: content coaching, pipeline accountability, and performance feedback
• Help manage and improve the system for the creator CRM: pipeline tracking, affiliate GMV attribution, AM performance, internal creator development program
• Produce weekly and monthly reports on team performance for the TikTok Shop team and senior leadership
• Use AI tools to automate reporting, draft outreach templates, identify high-performing creators, and surface insights
• Collaborate with TikTok Shop team on prize campaign design, affiliate briefing, and creator incentive structure
• Partner with the Brand Influencer team to align creator pipeline and campaign strategy
• Work with agency partners on creator sourcing and campaign execution
• Collaborate with founders and leadership on big-swing initiatives: brand collabs, bus tours, influencer events
• Represent the creator development program in internal reviews and cross-functional planning

Creator Development Manager

Influencer Marketing

• Assist in influencer outreach, onboarding, and ongoing relationship management
• Coordinate influencer gifting and product seeding end-to-end, including shipment tracking and follow-ups
• Maintain and update the influencer marketing calendar and campaign timelines
• Track and report on campaign performance metrics across TikTok, Instagram, and affiliate programs
• Manage reporting dashboards, creator deliverables, and budget trackers
• Lead creator research to identify emerging talent and platform trends
• Manage contracts, promo codes, and affiliate link organization
• Work cross-functionally with creative, growth, and content teams to keep campaigns on track

Director of Performance Creative

Graphic Designer

Creator Development Manager

Influencer Marketing Coordinator