Creator Development Manager

Nello

Creator Development Manager building a first-of-its-kind creator program for TikTok Shop. Leading a team while managing creator recruitment and development efforts.

Posted 7/27/2026full-timeLos Angeles • California • 🇺🇸 United StatesJuniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in creator and influencer program management, with a strong focus on performance tracking, coaching, and development. Proficient in utilizing AI tools for workflow automation and reporting, alongside exceptional communication skills for providing constructive feedback.

Highest-signal resume keywords

Creator Program ManagementPerformance TrackingAI Tool ProficiencyContent CoachingTikTok Shop Affiliate Management

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Creator ManagementContent TrackingPerformance ReportingData AnalysisKPI Tracking

Soft Skills

Written CommunicationVerbal CommunicationFeedback DeliveryCollaboration

Tools & Technologies

TikTok Shop Seller CenterGrowiTrybeKalodataClaudeChatGPTPerplexityExcelPowerPoint

Industry Keywords

Influencer Program ManagementAffiliate ManagementTalent DevelopmentDTC E-commerceConsumer Brand

About the role

Key responsibilities & impact

Coordinate with and support 5-10 commission-based Account Managers (AMs) in TikTok discovery
Run weekly pipeline reviews with AMs: calls booked, conversion rate, affiliates recruited, GMV generated
Help track team KPIs weekly: creator recruits, video count, incremental GMV, affiliate retention
Provide initial guidance to AMs to ensure they are recruiting creators tightly aligned to Nello’s ICP (female 18–35) and expansion segments (female 35+, Spanish-speaking, male 18–25)
Then owning the internal creator development program thereafter; placing them into coaching groups, and checking in 1:1 weekly with them to make sure they are producing content and providing data-driven insights and feedback on their content to make sure they are achieving KPIs
Refine creator briefing, retainer negotiation, and posting requirement frameworks on an ongoing basis
Manage the coaching group program: content coaching, pipeline accountability, and performance feedback
Help manage and improve the system for the creator CRM: pipeline tracking, affiliate GMV attribution, AM performance, internal creator development program
Produce weekly and monthly reports on team performance for the TikTok Shop team and senior leadership
Use AI tools to automate reporting, draft outreach templates, identify high-performing creators, and surface insights
Collaborate with TikTok Shop team on prize campaign design, affiliate briefing, and creator incentive structure
Partner with the Brand Influencer team to align creator pipeline and campaign strategy
Work with agency partners on creator sourcing and campaign execution
Collaborate with founders and leadership on big-swing initiatives: brand collabs, bus tours, influencer events
Represent the creator development program in internal reviews and cross-functional planning

Requirements

What you’ll need

1-3+ years of experience in creator/influencer program management, affiliate management, or talent development at a brand or talent agency
Proven experience managing and developing creators or talent with measurable performance outcomes (video output, GMV, engagement, content quality)
Experience building or running creator coaching programs, content feedback systems, or structured development pipelines
Proficiency with creator management and content tracking tools: TikTok Shop Seller Center, Growi, Trybe, Kalodata, The Daily Virals or equivalent
AI fluent: hands-on experience with Claude, ChatGPT, Perplexity, or equivalent AI tools for workflow automation, content analysis, and performance reporting
Strong Excel and PowerPoint skills — able to build performance dashboards and present creator program results to leadership
Exceptional written and verbal communication — able to give clear, constructive creative feedback to creators at all levels
Based in or willing to relocate to Los Angeles, CA (preferred)
Strongly Preferred
TikTok Shop affiliate management experience — direct familiarity with GMV tracking, commission structures, and posting requirements
TikTok-native content knowledge: strong understanding of what performs on the FYP, trending formats, hook writing, and creator coaching for short-form video; personal creator side experience is a big plus
Experience with Claude Cowork, Notion AI, or similar AI-powered collaboration tools
Talent management experience at a TikTok-focused agency or brand-side influencer partnerships role
Experience running coaching groups, creator workshops, or structured content feedback programs
Background in consumer brand, wellness, or DTC e-commerce
Existing network of TikTok creators, affiliates, or talent managers

Benefits

Comp & perks

Participation in company equity plan
Fully paid medical, vision, and dental insurance
Fully paid basic life insurance
Flexible remote work policy
Quarterly company onsites