Manager, Marketing Data – Analytics
Marketbridge
PythonSQL
Marketing Manager
Navitus Health Solutions
full-time
Posted on:
Location Type: Remote
Location: Remote • Idaho • 🇺🇸 United States
Visit company websiteSalary
💰 $65,686 - $79,140 per year
Job Level
Mid-LevelSenior
About the role
- Plan and execute multi-channel marketing campaigns (email, digital, content, events, etc.) to support growth initiatives.
- Ensure all campaigns align with corporate brand standards and voice.
- Development of strategic marketing plans, incorporating market research, segmentation, and campaign tactics aligned with business goals.
- Create targeted messaging and positioning for key segments including health plans, employers, and consultants.
- Support the articulation and promotion of segment-specific value propositions.
- Collaborate with content and creative teams to develop marketing assets such as whitepapers, case studies, webinars, and sales collateral that reflect both segment needs and brand identity.
- Ensure marketing materials align with corporate branding and messaging guidelines.
- Support brand consistency across PBM initiatives.
- Work with sales and customer success to support lead generation efforts, leveraging marketing automation tools and CRM systems to drive qualified pipeline growth.
- Review marketing performance dashboards to identify trends and collaborate with analytics teams to optimize campaign tactics.
- Provide insights and recommendations to inform future strategies.
- Participate in, adhere to and support compliance and diversity, equity, and inclusion program objectives.
- Other duties as assigned
Requirements
- Bachelor’s degree in Marketing, Communications, Business, or related field or equivalent work experience required.
- 4+ years of experience in marketing execution, brand support, and campaign coordination, preferably in healthcare or B2B environments, required.
- Proven ability to manage projects from concept to completion, including content development, vendor coordination, and performance tracking.
- Familiarity with CRM platforms, marketing automation tools, and analytics dashboards.
- Proven experience with writing, editing, and storytelling to support brand messaging and product positioning.
- Experience working across departments such as sales, products, and compliance.
- Participate in, adhere to, and support compliance program objectives.
- The ability to consistently interact cooperatively and respectfully with other employees
Benefits
- Top of the industry benefits for Health, Dental, and Vision insurance
- 20 days paid time off
- 4 weeks paid parental leave
- 9 paid holidays
- 401K company match of up to 5% - No vesting requirement
- Adoption Assistance Program
- Flexible Spending Account
- Educational Assistance Plan and Professional Membership assistance
- Referral Bonus Program – up to $750!
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
marketing executionbrand supportcampaign coordinationcontent developmentvendor coordinationperformance trackingwritingeditingstorytellingmarket research
Soft skills
collaborationproject managementcommunicationinterpersonal skillsrespectful interactioninsight generationrecommendation formulationadaptabilitycreativityproblem-solving
