Manager, Marketing Data – Analytics
Marketbridge
PythonSQL
Senior Media Buyer
BM Digital
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇺🇸 United States
Visit company websiteSalary
💰 $50,000 - $120,000 per year
Job Level
Senior
About the role
- Develop and implement comprehensive paid media strategies across platforms such as Meta, Google, TikTok, Snapchat, and X, ensuring alignment with client goals and market trends.
- Collaborate with media analysts to monitor campaign performance, optimize media spend, and maximize return on investment (ROI).
- Stay abreast of emerging media channels and technologies to identify new opportunities for client growth.
- Analyze and optimize the entire customer journey, identifying drop-off points and implementing strategies to improve conversion rates.
- Work with cross-functional teams to enhance landing pages, checkout processes, and post-purchase experiences.
- Design and execute A/B tests to evaluate the effectiveness of different promotional offers, pricing strategies, and messaging.
- Serve as the primary point of contact for clients, building and maintaining strong relationships based on trust and performance.
Requirements
- 6–10 years of experience in growth strategy, digital marketing, or a similar role with a strong focus on paid digital advertising and e-commerce.
- Demonstrated expertise in media strategy, funnel optimization, offer testing, and creative strategy.
- Proven ability to manage senior-level relationships and address challenges with a strategic and solution-oriented mindset.
- Experience in platforms like Meta, Google, and TikTok, with a track record of driving measurable business growth.
- Excellent relationship-building skills with an entrepreneurial mindset to spot and capitalize on growth opportunities.
- Strong presentation skills, including crafting and delivering impactful decks that resonate with stakeholders.
Benefits
- Remote work options
- Health insurance
- Professional development opportunities
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
paid media strategiesmedia strategyfunnel optimizationoffer testingA/B testingdigital marketinge-commercecampaign performance analysisconversion rate optimizationmedia spend optimization
Soft skills
relationship buildingstrategic mindsetsolution-oriented mindsetpresentation skillsentrepreneurial mindsetcollaborationclient managementtrust buildingcommunicationperformance management
