Manager, Strategy & Optimization
McKesson
Manager, Oncology Campaigns
Natera
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇺🇸 United States
Visit company websiteSalary
💰 $104,900 - $131,100 per year
Job Level
SeniorLead
About the role
- Responsible for leading the strategic planning, execution, and optimization of integrated multi-channel marketing campaigns that drive demand, enhance customer experience, and support the oncology business unit.
- Design, execute, and manage integrated multi-channel and direct sales campaigns aligned with business objectives and customer experience plans.
- Oversee the end-to-end marketing funnel from digital engagement through to sales pipeline conversion.
- Leverage ABM, retargeting, multi-touch marketing strategies, and automation tools to optimize campaign performance.
- Ensure all digital tactics enhance the overall customer journey and drive meaningful engagement.
- Use customer insights and analytics to inform campaign strategy, segmentation, targeting, and content.
- Lead daily interactions with external agencies and vendors; develop and manage scopes of work (SOW).
- Oversee and manage campaign budgets, ensuring effective resource allocation and ROI.
Requirements
- Bachelor’s degree in Business, Marketing, Life Sciences, or a related field required.
- MBA or other advanced degree preferred.
- 7+ years of progressive experience in marketing, digital strategy, or campaign management.
- At least 2 years of experience leading or mentoring team members (direct or matrixed).
- Demonstrated success in B2B demand generation, customer journey mapping, and digital campaign execution.
- Proven ability to lead cross-functional initiatives in complex, highly regulated industries.
- Experience in BioTech, Oncology, or related therapeutic areas strongly preferred.
Benefits
- Competitive Benefits - Employee benefits include comprehensive medical, dental, vision, life and disability plans for eligible employees and their dependents.
- Free testing in addition to fertility care benefits for employees and their immediate families.
- Pregnancy and baby bonding leave.
- 401k benefits.
- Commuter benefits.
- Employee referral program.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
multi-channel marketingcampaign managementdigital strategydemand generationcustomer journey mappinganalyticssegmentationtargetingbudget managementautomation tools
Soft skills
leadershipmentoringstrategic planningcommunicationcollaborationresource allocationcustomer experience enhancementengagementcross-functional leadershipvendor management
Certifications
Bachelor’s degreeMBAadvanced degree in Marketingadvanced degree in Life Sciences
