AVP, Head of CAP Marketing Enablement
Nasdaq
Cloud
Senior Salesforce Product Manager, Service
Natera
full-time
Posted on:
Origin: • 🇺🇸 United States
Visit company websiteSalary
💰 $110,900 - $138,600 per year
Job Level
Senior
Tech Stack
Cloud
About the role
- Define and own the comprehensive Salesforce product vision, strategy, and multi-year roadmap aligned with business objectives
- Conduct market research, competitive analysis, and user needs assessment to identify product opportunities and innovation areas
- Collaborate with executive leadership to translate business strategy into actionable product initiatives and feature requirements
- Prioritize product backlog and feature development based on business value, user impact, technical feasibility, and ROI analysis
- Establish product success metrics, KPIs, and measurement frameworks to track product performance and user satisfaction
- Drive product discovery sessions and ideation workshops with cross-functional teams and stakeholders
- Manage product portfolio decisions including feature sunset, platform consolidation, and technology investment priorities
- Lead comprehensive requirements gathering sessions with business stakeholders, subject matter experts, and end users
- Translate complex business needs into detailed functional requirements, user stories, and acceptance criteria
- Conduct thorough business process analysis and workflow optimization to maximize Salesforce platform value
- Partner with solution architects to ensure technical feasibility and optimal implementation approaches for product features
- Create and maintain detailed product specifications, wireframes, and process flow documentation
- Facilitate requirements validation sessions and user acceptance testing coordination
- Manage scope changes, requirements traceability, and impact analysis throughout product development lifecycle
- Serve as primary product liaison between business units, technical teams, and executive leadership
- Conduct regular stakeholder updates, product demos, and executive presentations on product progress and outcomes
- Champion user-centric design principles and advocate for optimal user experience across all product touchpoints
- Design and implement user adoption strategies including training programs, change management, and support documentation
- Work closely with development teams using agile methodologies to ensure timely and quality product delivery
- Coordinate product launches including rollout planning, communication strategies, and success measurement
- Analyze product performance data, user behavior analytics, and business impact metrics to inform future product decisions
Requirements
- Bachelor's degree in Business Administration, Computer Science, Information Technology, or related field
- 8+ years of product management experience with at least 4 years focused on Salesforce or CRM platforms
- Strong background in Service Cloud, Sales Cloud, or other core Salesforce product areas
- Proven experience in requirements gathering, business analysis, and stakeholder management
- Experience with agile product development methodologies and cross-functional team collaboration
- Excellent analytical skills with experience in data-driven product decision making
- Outstanding communication and presentation skills for executive and technical audiences
- Experience with product analytics tools and performance measurement frameworks
- Master’s degree in Business Administration (MBA) or related advanced degree (preferred)
- Salesforce certifications including Platform App Builder, Administrator, or Product Specific Consultant certifications (preferred)
- Product Management certification (CPM, AIPMM) or equivalent professional credential (preferred)
- Previous experience in consulting, client-facing, or customer success roles (preferred)
- Background in user experience design, market research, or business intelligence (preferred)
- Experience with Salesforce ecosystem tools including AppExchange, Lightning Platform, and integration technologies (preferred)
- Knowledge of emerging technologies and their application to Salesforce platform evolution (preferred)
