Nash

Growth Marketing

• Own the plays, demand, distribution, and lifecycle that turn a huge, varied market into pipeline.
• Build the target account lists and the plays that reach them: 1:1 for top accounts, 1:few by vertical or segment, 1:many at scale, in step with Sales and ADR leadership.
• Run accounts through the motion in Nash GTM OS, the go-to-market engine we build and ship ourselves: shape the audience, prioritize, route live signals to the right play, and move accounts from cold to engaged.
• Get each target account to hear Nash across channels on a deliberate cadence, ABM and surround sound: outbound, social, and account-targeted paid (Google Ads, LinkedIn, Meta, and experimental channels) working together, budget owned to pipeline.
• Own outbound as the spine of the motion: audience, message, sequence, and the signals behind it.
• Run integrated campaigns off launches, events, and key moments, distribute them across channels, own the automation behind them (conversion, follow-up, nurture), and turn what works into a repeatable play.
• Drive organic social distribution, and boost the content that performs to your target audiences.
• Capture and route inbound demand: form fills, landing-page enrollment, and web-visitor and MQA handoff into the right plays.
• Run lifecycle: nurture, product announcements, expansion, and re-engagement that keep accounts moving.
• Build the surfaces and flows your plays run on: AI SDR and inbound flows, landing pages, calculators, and self-serve.
• Own reporting and attribution: what’s working, what’s driving pipeline, and the next move.
• Build a tight, trust-based partnership with ADR leadership and AEs on pipeline and account priorities.

Growth Marketing Lead

Business Development Rep

• Generate qualified sales opportunities through outbound prospecting across email, cold calls, LinkedIn, and other engagement channels.
• Identify and qualify prospective customers by uncovering business needs, delivery challenges, and operational goals.
• Research target accounts and execute personalized outreach campaigns to engage key decision-makers.
• Schedule high-quality discovery meetings and transition qualified opportunities to Account Executives for the sales process.
• Partner closely with Account Executives, Marketing, Solutions Engineering, and Customer Success to support coordinated account strategies.
• Build and maintain a healthy pipeline of qualified opportunities while consistently meeting or exceeding activity and pipeline generation goals.
• Maintain accurate prospect records, activity tracking, and CRM hygiene in Salesforce.
• Continuously refine outreach messaging and prospecting strategies based on customer feedback, campaign performance, and market insights.

Growth Marketing Lead

Account Development Representative