Growth Marketing Lead

Nash

Growth Marketing Lead responsible for building demand engine in B2B markets for Nash's logistics platform. Fusing GTM tech and AI with marketing strategies across various channels.

Posted 7/24/2026full-timeRemote • 🇺🇸 United StatesSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in B2B growth marketing and demand generation, with a strong focus on account-based marketing (ABM) and outbound strategies. Proficient in leveraging the GTM stack, including automation and CRM tools, to drive pipeline and optimize marketing efforts.

Highest-signal resume keywords

B2B Growth MarketingAccount-Based Marketing (ABM)Outbound Marketing StrategiesGTM Stack ProficiencySaaS Marketing Experience

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Demand GenerationPipeline ManagementCampaign AutomationLifecycle MarketingData ReportingAudience SegmentationLead NurturingConversion OptimizationAPI IntegrationWorkflow Automation

Soft Skills

High OwnershipCuriosityCandorCollaborationDesign Thinking

Tools & Technologies

Google AdsLinkedInSalesforceClaude CodeGit Repositories

Industry Keywords

SaaSEnterprise TechnologyB2B MarketingAccount TargetingIntegrated Campaigns

About the role

Key responsibilities & impact

Own the plays, demand, distribution, and lifecycle that turn a huge, varied market into pipeline.
Build the target account lists and the plays that reach them: 1:1 for top accounts, 1:few by vertical or segment, 1:many at scale, in step with Sales and ADR leadership.
Run accounts through the motion in Nash GTM OS, the go-to-market engine we build and ship ourselves: shape the audience, prioritize, route live signals to the right play, and move accounts from cold to engaged.
Get each target account to hear Nash across channels on a deliberate cadence, ABM and surround sound: outbound, social, and account-targeted paid (Google Ads, LinkedIn, Meta, and experimental channels) working together, budget owned to pipeline.
Own outbound as the spine of the motion: audience, message, sequence, and the signals behind it.
Run integrated campaigns off launches, events, and key moments, distribute them across channels, own the automation behind them (conversion, follow-up, nurture), and turn what works into a repeatable play.
Drive organic social distribution, and boost the content that performs to your target audiences.
Capture and route inbound demand: form fills, landing-page enrollment, and web-visitor and MQA handoff into the right plays.
Run lifecycle: nurture, product announcements, expansion, and re-engagement that keep accounts moving.
Build the surfaces and flows your plays run on: AI SDR and inbound flows, landing pages, calculators, and self-serve.
Own reporting and attribution: what’s working, what’s driving pipeline, and the next move.
Build a tight, trust-based partnership with ADR leadership and AEs on pipeline and account priorities.

Requirements

What you’ll need

6+ years in B2B growth marketing or demand generation, ideally in SaaS or enterprise technology.
Proven ABM and outbound plays: you’ve built, run, scaled account-based programs and outbound motions from target list to booked pipeline.
Fluent across the GTM stack, from enrichment, intent, and automation to paid (Google Ads, LinkedIn) and the CRM underneath (Salesforce).
Experience working in Claude Code (or your LLM of choice) and git repos: you’re using AI to build, version, and ship your own tools in a code-backed environment
A builder who works with platforms and their APIs: you’ve shipped workflows and automations across a GTM stack, and you want to go further.
You’ve marketed complex B2B or enterprise products, and you get fluent in a new vertical fast.
Alignment to Nash culture: high ownership, sharp design, curiosity, candor, and a bias to build and ship fast.

Benefits

Comp & perks

Competitive compensation and opportunity for equity
Flexible paid time off
Health, dental, and vision insurance