Napthens LLP

Senior Digital Marketing Executive

Napthens LLP

full-time

Posted on:

Location Type: Hybrid

Location: Liverpool • United Kingdom

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Job Level

Senior

About the role

  • SEO (You’ll be our search specialist)
  • Deliver our SEO roadmap and spot new opportunities
  • Improve indexability, accessibility and user experience through close collaboration with our external web dev team
  • Use tools like Ahrefs to uncover insights, conduct competitor and keyword research, and optimise our content
  • Help us stay ahead in GEO (Generative Engine Optimisation)
  • Create search‑led briefing packs for copywriters and legal teams
  • Restructure and optimise content before it lands in the CMS
  • Identify and fill keyword and content gaps across key practice areas
  • Lead CRO and UX measurement/testing activity
  • Upload content and optimise metadata
  • Manage cookies, consent and GDPR‑aligned banner setup
  • Own the day‑to‑day operation and optimisation of HubSpot for marketing
  • Map customer lifecycles and segment audiences effectively
  • Build workflows, nurture sequences and automation
  • Manage subscription types and legal basis for contact
  • Meet with our paid search/social agencies
  • Communicate campaign requirements to the wider marketing team, including creative needs
  • Support recording sessions with internal & external guests
  • Upload and optimise podcast episodes across platforms
  • Track performance and advise on growth strategy
  • Maintain KPI dashboards across digital channels
  • Share performance commentary with senior leadership

Requirements

  • Experience in digital marketing or SEO (agency or client-side)
  • Ability to build digital roadmaps
  • Solid CMS experience and understanding of web dev fundamentals
  • Confident using a CRM for marketing automation
  • Hands-on SEO and content optimisation skills
  • Strong competitor/keyword research capability
  • Experience in professional services? Not essential — but a bonus.
Benefits
  • 28 days holiday + public holidays
  • Buy/sell annual leave
  • Hybrid working (3 office / 2 home)
  • 4% matched pension
  • 2x salary Life Assurance
  • Discounted legal services
  • Reward Gateway – online discounts
  • Christmas office closure
  • Firm-wide social events twice a year
  • MyNapthens wellbeing & charity initiatives
  • Napthens Foundation – regular charity involvement
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
SEOCROUX measurementkeyword researchcontent optimisationdigital marketingmarketing automationCMSweb development fundamentalsGEO
Soft Skills
collaborationcommunicationleadershipstrategic thinkingaudience segmentationperformance trackingcreative requirements communication