Napthens LLP

Digital Marketing

• SEO (You’ll be our search specialist)
• Deliver our SEO roadmap and spot new opportunities
• Improve indexability, accessibility and user experience through close collaboration with our external web dev team
• Use tools like Ahrefs to uncover insights, conduct competitor and keyword research, and optimise our content
• Help us stay ahead in GEO (Generative Engine Optimisation)
• Create search‑led briefing packs for copywriters and legal teams
• Restructure and optimise content before it lands in the CMS
• Identify and fill keyword and content gaps across key practice areas
• Lead CRO and UX measurement/testing activity
• Upload content and optimise metadata
• Manage cookies, consent and GDPR‑aligned banner setup
• Own the day‑to‑day operation and optimisation of HubSpot for marketing
• Map customer lifecycles and segment audiences effectively
• Build workflows, nurture sequences and automation
• Manage subscription types and legal basis for contact
• Meet with our paid search/social agencies
• Communicate campaign requirements to the wider marketing team, including creative needs
• Support recording sessions with internal & external guests
• Upload and optimise podcast episodes across platforms
• Track performance and advise on growth strategy
• Maintain KPI dashboards across digital channels
• Share performance commentary with senior leadership

Senior Digital Marketing Executive

Attorney

• Join a friendly, expert team
• Handle Private Client work including Estate Planning, Wills, and Probate
• Engage in business development activities

Senior Private Client Lawyer, Senior Solicitor

• SEO (You’ll be our search specialist)
• Deliver our SEO roadmap and spot new opportunities
• Improve indexability, accessibility and user experience through close collaboration with our external web dev team
• Use tools like Ahrefs to uncover insights, conduct competitor and keyword research, and optimise our content
• Help us stay ahead in GEO (Generative Engine Optimisation)
• Content (Turning expertise into high-performing digital assets)
• Create search‑led briefing packs for copywriters and legal teams
• Restructure and optimise content before it lands in the CMS
• Identify and fill keyword and content gaps across key practice areas
• Website (Making every user session count)
• Lead CRO and UX measurement/testing activity
• Upload content and optimise metadata
• Manage cookies, consent and GDPR‑aligned banner setup
• CRM (HubSpot heroics)
• Own the day‑to‑day operation and optimisation of HubSpot for marketing
• Map customer lifecycles and segment audiences effectively
• Build workflows, nurture sequences and automation
• Manage subscription types and legal basis for contact
• Paid Media (Collaborating with our agency partners)
• Meet with our paid search/social agencies
• Communicate campaign requirements to the wider marketing team, including creative needs
• Podcasts (Because digital = more than screens)
• Support recording sessions with internal & external guests
• Upload and optimise podcast episodes across platforms
• Track performance and advise on growth strategy
• Reporting
• Maintain KPI dashboards across digital channels
• Share performance commentary with senior leadership