Nanit

Senior Manager, Social Strategy

Nanit

full-time

Posted on:

Location Type: Hybrid

Location: New York City • New York • United States

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Salary

💰 $130,000 - $140,000 per year

Job Level

Senior

About the role

  • Own the organic social strategy across channels, with Instagram and TikTok as primary drivers
  • Set strategic and creative direction grounded in brand platform, insights and performance
  • Develop audience-led social thinking, content approaches for distinct parent mindsets
  • Evolve Nanit’s social voice, tone, and point of view across platforms
  • Balance planned content systems with timely, trend-aware opportunities
  • Partner with paid social counterparts to scale high-performing ideas
  • Manage and mentor one direct report, providing strategic direction and feedback
  • Partner with influencer lead to identify, onboard, and oversee creators on retainer, ensuring their work aligns with strategy and brand standards
  • Define the role of secondary channels including LinkedIn, Reddit, and Substack within the broader social ecosystem

Requirements

  • 6-8 years of experience leading organic social or social strategy for a consumer-facing brand or agency-side
  • Deep expertise in Instagram and TikTok; working knowledge of LinkedIn, Reddit, and emerging platforms such as Substack
  • A strong social strategist who understands how platforms, audiences, and content work together
  • Data-informed and insight-driven, with a clear point of view on what good social looks like
  • Experienced people leader who sets direction and empowers execution
  • Comfortable operating in a fast-paced, test-and-learn environment
  • Highly collaborative and effective working across creative, growth, and brand teams
  • Fluency with paid social and experience bridging organic and performance marketing
Benefits
  • Hybrid in office schedule
  • Remote work from home month in August
  • Flexible PTO (we trust you to take the time you need)
  • Equity options so you can share in our growth
  • Paid parental leave for all new parents
  • Employee discounts on Nanit products
  • Work from home stipend
  • Monthly team events

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
social strategycontent developmentaudience analysisdata analysisperformance marketinginfluencer managementtrend analysisbrand strategyorganic social managementcreative direction
Soft skills
leadershipcollaborationstrategic thinkingmentoringcommunicationadaptabilityinsight-driven decision makingempowermentcreativityteamwork