Senior Product Marketing Manager – Hereditary
Myriad Genetics
full-time
Posted on:
Location Type: Remote
Location: Remote • Utah • 🇺🇸 United States
Visit company websiteSalary
💰 $117,300 - $140,800 per year
Job Level
SeniorLead
About the role
- Lead commercialization and on-market product support for hereditary (affected and unaffected) products
- Working closely with the Product Management team, develop the overall hereditary product positioning including determination of compelling value propositions, competitive positioning and sales initiatives by closely working with marketing, commercial teams and other internal stakeholders
- Lead message development and provide input on content creation and maintenance for the different customer segments in close collaboration with other relevant members of the downstream marketing team
- Support the Product Management team by driving business case validation for new market opportunities and proposals. This includes strategic plans, product definitions, market analysis and segmentation, collections of VOC, as well as product requirements
- Support the formulation of user needs and commercialization plans
- Consistently and independently interact and support market access submissions including providing technical descriptions and use case information
- Drive the creation and delivery of product sales training for the hereditary product portfolio
- Participate in sales meetings, seminars, industry conferences, and tradeshows
- Understand and actively assess the market: segmentation, dynamics, clinical trends, and regional regulatory landscape. Actively monitor industry trends to understand the competitive environment and anticipate market shifts and customer demands. Own the customer-driven process to define user workflows in different use settings.
- Drive successful key relationships with key customers to ensure understanding of emerging trends and successful adoption of new products
Requirements
- Master’s degree in biochemistry, genetics, molecular genetics or molecular biology preferred
- 8+ years’ experience in clinical product marketing, product management, or related equivalent experience
- Experience in genomics, precision medicine, diagnostics, or medical device industry required
- Product upstream marketing experience for an HCP/patient-facing physician audience required
- Experience marketing and launching products in oncology clinical area preferred
- Clinical knowledge or understanding of oncology screenings with marketing produce launch experience preferred
- Must have experience:
- - Launching and supporting existing products
- - Owning and driving product and portfolio marketing strategy and tactics
- - Market analysis, shaping, and product positioning
- - Expertise in cross-functional leadership and collaboration in a matrixed organization, including extensive strategic partnership with sales and marketing
- Excellent attention to detail, very well organized and ability to work in a fast-paced changing environment
- Clear and concise communication skills with high initiative, influence and persuasion, and the ability to think outside the box
- Proven experience presenting to leaders and executives
- Ability to manage multiple projects with varying priority levels
- 10-20% travel anticipated
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
product managementmarket analysisproduct positioningcommercialization plansproduct sales trainingoncology marketinggenomicsprecision medicinediagnosticsclinical product marketing
Soft skills
cross-functional leadershipcommunication skillsattention to detailorganizational skillsinfluence and persuasioninitiativeability to manage multiple projectscollaborationstrategic partnershipadaptability
Certifications
Master’s degree in biochemistryMaster’s degree in geneticsMaster’s degree in molecular geneticsMaster’s degree in molecular biology