MyCloudCure.com

Marketing Specialist – Ad Creative, SEO Content

MyCloudCure.com

full-time

Posted on:

Location Type: Hybrid

Location: Ontario • Canada

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About the role

  • Develop high-performing ad creatives for Meta, Google, TikTok, and other paid channels
  • Write and iterate on ad copy, headlines, hooks, and CTAs based on performance data
  • Collaborate with growth and marketing teams to test messaging, creatives, and formats
  • Refresh and optimize creative assets regularly to avoid fatigue and improve ROAS
  • Write and optimize SEO-driven blog content, landing pages, and website copy
  • Conduct keyword research and align content with search intent
  • Improve on-page SEO (headings, meta titles, descriptions, internal linking)
  • Support content updates across core service pages and program pages
  • Ensure content is accurate, patient-friendly, and aligned with healthcare standards
  • Work closely with product, operations, and clinical teams to ensure content accuracy
  • Align ad creative with landing pages to improve conversion rates
  • Support campaign launches with cohesive messaging across paid and organic channels

Requirements

  • 2-4+ years of experience in digital marketing, content marketing, or growth marketing
  • Strong experience writing ad copy that converts
  • Solid understanding of SEO best practices and content optimization
  • Comfortable working with healthcare or regulated industries (or willing to learn)
  • Data-informed mindset: you understand how creative impacts performance
  • Strong writing skills with the ability to adapt tone for different audiences
  • Experience with tools like Google Search Console, Ahrefs/SEMrush, Meta Ads Manager, or similar (nice to have)
Benefits
  • Remote-first, collaborative team
  • Opportunity to shape marketing foundations as we scale
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
ad copywritingSEO optimizationkeyword researchcontent writinglanding page optimizationon-page SEOdata analysisconversion rate optimizationcreative asset developmentperformance marketing
Soft Skills
collaborationadaptabilitycommunicationdata-informed decision makingwriting proficiency