MUSEUM OF ICE CREAM

Local Activations & Partnerships Manager

MUSEUM OF ICE CREAM

full-time

Posted on:

Location Type: Hybrid

Location: New York City • New York • United States

Visit company website

Explore more

✨ AI Apply
Apply

Salary

💰 $100,000 - $125,000 per year

About the role

  • Build and manage a pipeline of high-quality local partners across schools, family-focused orgs, cultural institutions, local businesses, influencers, and community groups.
  • Identify, negotiate, and secure cross-promotional and community partnerships that drive attendance, awareness, and revenue.
  • Maintain a thorough partnership tracker including deliverables, activation dates, goals, and performance.
  • Plan and execute high-quality onsite and offsite activations that drive attendance, visibility, and local buzz.
  • Work cross-functionally with GMs, site teams, HQ Marketing, and HQ Ops to ensure activations meet brand, safety, and operational standards.
  • Own setup, staffing coordination, signage, costumes, scripts, QR codes, sampling, and post-event recaps.
  • Track partnership revenue attribution through discount codes, UTM links, and Tripleseat lead sources.
  • Measure reach, attendance, and visibility for all activations, including local OOH metrics and partner social media performance.
  • Deliver weekly dashboards and post-activation reports to the GM, Regional Ops Lead, and HQ partners.
  • Deploy a $5K monthly local budget to promote MOIC across high-impact touchpoints (sampling, tactical OOH, community events).
  • Collaborate with HQ Marketing on approval of local signage, collateral, and co-branded partner materials.
  • Ensure local OOH placements are aligned with brand, reach expectations, and campaign needs.
  • Work daily with the GM and site team to integrate activations into the operational rhythm.
  • Partner with HQ Marketing for social integration, partner deliverables, and content sharing.
  • Coordinate with HQ Ops to align local partnerships with broader strategic initiatives.

Requirements

  • 2–4 years in partnerships, community engagement, field marketing, or sales.
  • Strong relationship-building and communication skills.
  • Experience in event coordination or experiential marketing preferred.
  • Comfortable with KPI tracking, light data analysis, and reporting.
  • Highly organized, proactive, and able to thrive in fast-paced, playful environments.
  • Existing relationships with New York hotels, DMCs, or tourism boards.
  • Previous experience building an ambassador/influencer program or grassroots campaign from scratch.
  • Background in selling birthday party packages, venue rentals, or team-building events.
  • Spanish fluency or multilingual skills.
  • Experience with opening a new venue or launching a market.
  • A passion for playful, immersive experiences and the joy of ice cream.
Benefits
  • 401(k)
  • Dental insurance
  • Health insurance
  • Paid time off
  • Vision insurance
  • Ability to advance within the organization
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
KPI trackingdata analysisevent coordinationexperiential marketingpartnership managementcommunity engagementbudget managementreportingactivation planningrevenue attribution
Soft Skills
relationship-buildingcommunicationorganizationalproactiveadaptabilitycollaborationcreativityproblem-solvingattention to detailtime management