Murfy

Customer Success Manager

• You are responsible for communications via the CRM tool.
• Make CRM communications (email, SMS and other relevant digital channels) a lever for customer relations in support of operations, acquisition, cross-sell and up-sell.
• Ensure the communication journey with the customer is smooth and seamless.
• Optimize and improve transactional communications by aligning them with a customer account undergoing redesign.
• Implement customer journeys across all Murfy activities.
• Set up campaigns for the acquisition team (cross-sell, database extracts for networks, etc.).
• Track and report on campaigns.
• Keep the mapping of customer journeys and their changes up to date (collective knowledge base).
• Analyze performance to make recommendations and improve campaigns.

CRM Project Manager