Muncie Power Products

Digital Marketing

• Develop and implement strategies for Muncie Power websites
• Use tools like Google Analytics and HubSpot to monitor campaign effectiveness and suggest improvements
• Coordinates and evaluates daily activity within HubSpot
• Develop a lead scoring system, as well as continually improve upon lead parameters
• Create lead-generating web pages with tracking metrics
• Create effective on-brand digital content that drives engagement and conversions
• Collaborate with the creative team to develop digital designs used on Muncie Power websites
• Assist in the creation of digital product designs for use in videos, ads, and social media platforms
• Analyze digital analytics and present reports
• Work closely with the product and sales teams to understand business development goals and incorporate them into marketing and design strategies
• Work with the marketing communications specialist to implement appropriate digital tactics
• Create and implement a strategy for email marketing
• Oversee and execute HubSpot integration with the website
• Develop metrics to understand the success of marketing tactics
• Plan digital advertising activities
• Assist in the development of the overall marketing strategy
• Assist with social media strategy
• Help develop video content
• Create interactive screens for trade show displays
• Attend industry events and exhibitions as required
• Invest time in understanding new digital opportunities
• Participate in cross-functional teams

Digital Marketing Specialist