Mumsnet

Brand Partnerships Manager – Sales

Mumsnet

full-time

Posted on:

Location Type: Hybrid

Location: London • United Kingdom

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About the role

  • Build and execute outbound strategies that convert into revenue, using audience insight and category knowledge to target the right partners.
  • Own your pipeline end to end, including prospecting, qualification, proposal, negotiation, close, and renewal.
  • Maintain accurate CRM hygiene, pipeline discipline, and forecast inputs.
  • Embed AI in your workflow to improve account research, audience insight, proposal development, and pipeline management in line with company standards.
  • Take ownership of a small number of high-value partners and drive material revenue growth, growing key partners from £50–100k to £250k+ always-on partnerships.
  • Identify where existing partnerships are under-leveraged and reshape them to unlock step-change growth.
  • Diagnose why a partnership is not growing and propose a clear, commercially grounded plan to unlock additional spend.
  • Move beyond campaign execution to reframing and redesigning partnerships.
  • Lead on strategy and creativity for pitches, translating client objectives into partnership ideas across awareness and performance.
  • Collaborate with Planning, Editorial, Product and Marketing to shape compelling, differentiated proposals.
  • Operate confidently with senior client stakeholders (Marketing Director / Head of Brand level and above), leading commercial conversations.

Requirements

  • Clear evidence that you learn quickly and can get up to speed in a new domain fast.
  • Think clearly and strategically, not just execute tasks.
  • Take ownership and drive outcomes with limited direction.
  • Stand out as a top performer relative to your peer group.
  • Strong commercial judgement, including pricing, product mix, and prioritisation.
  • Comfortable making trade-offs and focusing effort where it will have the greatest commercial impact.
  • Diagnose why a partnership is not growing and propose a clear, commercially grounded plan to unlock additional spend.
  • Comfortable challenging client assumptions and reallocating budget based on insight.
  • Lead confident commercial conversations with senior decision-makers (Marketing Director / Head of Brand level and above).
  • Show strong operational discipline, including CRM and pipeline management, forecasting, and prioritisation.
  • Work collaboratively with cross-functional teams.
  • Show clear alignment with Mumsnet’s purpose and values.
  • Demonstrate a clear understanding of the benefit AI tools can have to the sales process.
Benefits
  • Buy More Holiday Scheme — sometimes 25 days just isn’t enough
  • Cycle2Work Scheme*
  • EMI Share Options Scheme (after 12 months)
  • Employee Assistance Programme
  • Mumsnet Workplace Pension Scheme
  • Electric Vehicle Scheme*
  • Bespoke Learning Subscriptions + Weekly “Drop Everything and Learn” Time
  • Leisure & Retail Perks via Perkbox
  • BUPA Private Medical or Dental Cover*
  • Enhanced Parental Leave
  • Wellness Benefits (Daily Workouts & Meditations via Perkbox)
  • Monthly Team Social Events
  • Annual Team Bonus Opportunities
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
pipeline managementCRM hygieneforecastingcommercial judgementstrategic thinkingproposal developmentnegotiationaccount researchaudience insightpartnership management
Soft Skills
ownershipcollaborationcreativityoperational disciplinecommercial conversationsquick learningstrategic thinkingtrade-off decision makingchallenging assumptionstop performance