Own the strategy behind all performance creative and UGC advertising across paid channels.
Translate customer research, audience insights, and performance data into winning creative angles and messaging.
Analyze top-performing and underperforming ads to extract insights and inform iteration strategies.
Develop clear creative POVs for campaigns, product launches, and evergreen testing.
Partner with Growth to ensure creative strategy aligns with channel goals, funnel stage, and performance targets.
Write high-performing ad scripts, hooks, and narrative frameworks rooted in audience psychology.
Turn insights into compelling, conversion-focused stories that capture attention in the first seconds.
Build and work within modular script systems that allow for rapid testing of hooks, angles, CTAs, and formats.
Champion creative experimentation to expand formats, messaging, and storytelling approaches.
Identify whitespace opportunities through competitive analysis, cultural trends, and performance gaps.
Use AI tools to accelerate ideation, scripting, iteration, and performance analysis.

Requirements

3+ years of experience in performance creative strategy, growth marketing, or a similar role within DTC ecommerce.
Proven track record of developing and scaling high-performing paid social creative.
Strong scriptwriting and storytelling skills with a deep understanding of hooks, pacing, and persuasion.
Experience working closely with paid media teams and using performance data to inform creative decisions.
Deep understanding of social platforms (Meta, TikTok, YouTube) and what performs natively on each.
Strong creative instincts paired with analytical thinking — able to identify patterns and extract insights.
Experience using AI tools to enhance creative workflows and increase output.
Excellent organizational and project management skills in a fast-paced, remote environment.
Clear written and verbal communication skills with the ability to articulate creative strategy and rationale.
Self-starter mentality with comfort owning ambiguous problems and building structure where needed.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills

performance creative strategygrowth marketingscriptwritingstorytellingdata analysiscreative experimentationaudience psychologyconversion-focused messagingcompetitive analysismodular script systems

Soft skills

analytical thinkingorganizational skillsproject managementclear communicationself-starter mentalitycreative instinctsproblem-solvingcollaborationadaptabilityattention to detail