MUD\WTR

Financial Planning and Analysis

• Own the budgeting, forecasting, and long-range planning processes end-to-end, partnering with department leaders to build bottoms-up models that actually reflect how the business runs
• Develop new, maintain existing, and continuously improve financial models that support scenario planning, investment decisions, and executive reporting - ensuring they're dynamic, documented, and built for scale
• Own the short- and long-term cash flow forecasting process, providing leadership with a clear, rolling view of liquidity and cash positioning
• Maintain and improve cash flow model and longer-range cash planning tools that integrate revenue, COGS, operating expenses, and capital needs
• Serve as the financial thought partner for eCommerce - conducting regular program metric reviews that go beyond surface-level reporting to surface the "so what" behind the numbers
• Build and manage dashboards and reporting infrastructure that delivers real-time visibility into KPIs, cost drivers, and performance trends across channels
• Translate complex financial analysis into clear, compelling presentations for leadership and board-level stakeholders

Senior Manager, FP&A