MUD\WTR

Growth Marketing

• Own day-to-day management and optimization of paid media campaigns across Meta (Facebook/Instagram), Google and YouTube, TikTok, , Axon and other key digital ad platforms.
• Manage the full campaign lifecycle: planning, audience development, campaign setup, budget pacing, bid management, QA, and ongoing optimization.
• Execute weekly creative uploads, campaign builds, and audience refreshes across platforms.
• Implement and maintain proper campaign structures, naming conventions, and organizational best practices.
• Monitor campaigns daily, making real-time adjustments to budgets, bids, and targeting to improve performance.
• Build and distribute weekly and monthly performance reports for leadership, translating complex data into clear, actionable insights.
• Track and analyze campaign KPIs including CAC, ROAS, CTR, CPC, CPM, CVR, and LTV across channels and campaigns.
• Maintain and optimize dashboards in Northbeam (or similar attribution platforms) to provide accurate, real-time visibility into channel performance.
• Conduct post-campaign analysis and generate learnings documentation to inform future strategy.
• Proactively identify and communicate performance trends, anomalies, and opportunities to leadership before issues arise.
• Develop weekly channel-level reporting cadence with clear narrative on what's working, what's not, and what's next.
• Design and execute rigorous A/B and multivariate testing frameworks for creative, audiences, landing pages, and bidding strategies.
• Lead ongoing split testing of ad formats, copy variations, hooks, CTAs, and visual treatments.
• Develop hypotheses based on performance data and systematically test to validate or invalidate.
• Document all test results and maintain a testing log with clear learnings and next steps.
• Collaborate with web team on landing page testing and conversion rate optimization (CRO) to improve full-funnel performance.
• Be a champion of high performing creative, reviewing test results, identify winning concepts, surface insights, and set actionable next steps.
• Generate and distribute creative performance reports highlighting top performers, fatiguing assets, and whitespace opportunities.
• Develop creative briefs informed by performance data, competitive analysis, and platform trends.
• Maintain the creative bank tracking all launched assets with performance metrics across 2-week test cycles.
• Partner with the creative team to iterate on winning concepts and test new angles.
• Translate quantitative performance insights into qualitative creative direction.

Growth Marketing Manager