MUD\WTR

Creative Strategist

• Own the strategy behind all performance creative and UGC advertising across paid channels.
• Translate customer research, audience insights, and performance data into winning creative angles and messaging.
• Analyze top-performing and underperforming ads to extract insights and inform iteration strategies.
• Develop clear creative POVs for campaigns, product launches, and evergreen testing.
• Partner with Growth to ensure creative strategy aligns with channel goals, funnel stage, and performance targets.
• Write high-performing ad scripts, hooks, and narrative frameworks rooted in audience psychology.
• Turn insights into compelling, conversion-focused stories that capture attention in the first seconds.
• Build and work within modular script systems that allow for rapid testing of hooks, angles, CTAs, and formats.
• Champion creative experimentation to expand formats, messaging, and storytelling approaches.
• Identify whitespace opportunities through competitive analysis, cultural trends, and performance gaps.
• Use AI tools to accelerate ideation, scripting, iteration, and performance analysis.