Senior Product Marketing Manager
SchoolAI
Product Marketing Manager
Motorola Solutions
full-time
Posted on:
Location: Florida, New York, North Carolina, South Carolina • 🇺🇸 United States
Visit company websiteSalary
💰 CA$100,000 - CA$125,000 per year
Job Level
Mid-LevelSenior
Tech Stack
Cloud
About the role
- Manage a portfolio of products across Marketing, Product Management and Sales; drive storytelling and integrate messaging for the Global VS&A department
- Craft and implement product marketing content to promote and build brand awareness; execute product launches and understand the verticals those products serve
- Collaborate with stakeholders to identify marketing campaign goals, coordinate all deliverables, and measure results
- Provide strong project management and effective communication to deliver high-quality results
- Partner with Product Management to craft messaging and positioning that demonstrates value and differentiates your solution
- Acquire deep customer knowledge through market research, customer interviews, and segmentation analysis
- Conduct competitor and market research to understand differentiation, target customers, key industries, and buyer personas
- Create and execute go-to-market strategies to drive product awareness, adoption, and pipeline
- Develop internal and external facing content to enable Sales to effectively position and sell
- Design and execute channel marketing strategy and collateral to drive adoption, including training, tool kits, and enablement materials
- Own product and feature launches, including messaging and positioning, identifying target audiences, and creating content to support the launch, such as web pages, social media, collateral, presentations, and more!
Requirements
- Experience working with a combined hardware/software cloud (SaaS) solution a plus, with an emphasis on video security/access control
- Degree concentration in marketing, business, or a related field
- 3-5 years of experience in Product Marketing, preferably B2B
- High School diploma or equivalent
- 3+ years of marketing experience
- Travel Requirements Under 10%
