Product Marketing

• Manage a portfolio of products across Marketing, Product Management and Sales; drive storytelling and integrate messaging for the Global VS&A department
• Craft and implement product marketing content to promote and build brand awareness; execute product launches and understand the verticals those products serve
• Collaborate with stakeholders to identify marketing campaign goals, coordinate all deliverables, and measure results
• Provide strong project management and effective communication to deliver high-quality results
• Partner with Product Management to craft messaging and positioning that demonstrates value and differentiates your solution
• Acquire deep customer knowledge through market research, customer interviews, and segmentation analysis
• Conduct competitor and market research to understand differentiation, target customers, key industries, and buyer personas
• Create and execute go-to-market strategies to drive product awareness, adoption, and pipeline
• Develop internal and external facing content to enable Sales to effectively position and sell
• Design and execute channel marketing strategy and collateral to drive adoption, including training, tool kits, and enablement materials
• Own product and feature launches, including messaging and positioning, identifying target audiences, and creating content to support the launch, such as web pages, social media, collateral, presentations, and more!

Product Marketing Manager

Salary

Job Level

Tech Stack

About the role

Requirements

Senior Design Lead

Account Executive, Commercial

Creative Designer

Business Development Representative

Account Executive, Enterprise