Director of Product Marketing
Pearl
Product Marketing Lead – Spend Management
Motive
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇺🇸 United States
Visit company websiteSalary
💰 $134,000 - $205,000 per year
Job Level
Senior
About the role
- Develop and execute go-to-market (GTM) plans for Motive Card and future Spend Management solutions, ensuring alignment with company objectives and revenue targets.
- Quarterback product launches by leading cross-functional teams.
- Define positioning, messaging, and value propositions that resonate with key audiences, differentiating Motive in a competitive landscape.
- Determine the right target audiences and the most effective ways to reach them to accelerate new logo and expansion sales motions.
- Build a deep understanding of industry trends, pain points, and buyer personas.
- Leverage data and customer insights to refine messaging, product, partnership, and promotional strategies.
- Develop thought leadership that makes Motive a perceived leader in the payments space and use this to generate content, sales collateral, presentations, and training materials to enable the sales team to effectively position and sell Motive Card.
- Monitor the market for key trends and work with the industry experts to ensure effective ongoing relevance in the market.
- Act as the voice of the customer within the organization, ensuring that product development aligns with market needs.
- Drive improvements to ensure we are continually evolving GTM processes to optimal.
Requirements
- Bachelor's degree in Marketing, Business, or a related field; MBA preferred.
- 7-10 years of experience in product marketing or marketing.
- Previous experience in Fintech or Payments product marketing.
- Passion for customer centric-thinking and strong ability to translate complex technical features into clear, compelling customer benefits.
- Proven track record in driving GTM strategies, messaging, and sales enablement for enterprise or mid-market products.
- Excellent communication, storytelling, and presentation skills, capable of conveying complex information in a clear and persuasive manner.
- Experience working with executive leadership and cross-functional teams.
- Ability to manage multiple projects and priorities while maintaining a strategic perspective.
- Thrives in a fast-paced, ambiguous environment.
- Agile and able to adapt quickly to shifting market dynamics and organizational priorities.
Benefits
- Health, pharmacy, optical and dental care benefits
- Paid time off
- Sick time off
- Short term and long term disability coverage
- Life insurance
- 401k contribution
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
go-to-market (GTM) strategiesproduct marketingsales enablementmessagingpositioningdata analysiscustomer insightscontent generationpresentation developmentmarket trend analysis
Soft skills
customer centric-thinkingcommunicationstorytellingpresentation skillsproject managementstrategic perspectiveadaptabilityleadershipcollaborationproblem-solving
Certifications
Bachelor's degree in MarketingBachelor's degree in BusinessMBA
