MOTHER ROOT ✸

Head of Growth

MOTHER ROOT ✸

full-time

Posted on:

Location Type: Hybrid

Location: London • United Kingdom

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Job Level

Lead

About the role

  • Build the growth engine that gets thousands more people drinking differently every day.
  • You’ll work across the business to turn insight into action — helping ensure all our growth levers work together and scale effectively.
  • You’ll partner closely with our Paid Social Manager, Retention + CRO Lead, Creative Strategist and the wider team to build a growth engine that’s thoughtful, insight-led and built for long-term growth.
  • Design and manage Mother Root’s entire growth system.
  • Align Paid, CRO, Retention, Brand and Retail around a shared strategy and a consistent experimentation rhythm (we use Systm).
  • Turn deep customer and category understanding into action. Translate insight into clear hypotheses, briefs and experiments that directly shape creative, website, CRM and media performance.
  • Ensure channels work as one system rather than silos. Connect acquisition, conversion, onboarding, retention and retail into a joined-up journey so each lever amplifies the others.
  • Own how we measure and deploy capital. Build a simple, robust view of incrementality and contribution so we can prioritise confidently and scale what truly drives profitable growth.
  • Codify how Mother Root grows — creating repeatable processes, playbooks and feedback loops that make performance predictable and scalable across the UK and US.
  • Shape and lead the growth function, setting direction and standards across a small, high-calibre team.

Requirements

  • Experienced in scaling DTC or consumer brands at a similar level (e.g £2m to £20m +)
  • A systems thinker who has built and scaled growth engines before and understands the economics behind sustainable growth.
  • Fluent in CAC, CVR, AOV, repurchase and marginal CAC economics alongside running growth analytics (MMM, contribution margin, incrementality)
  • Running experimentation programmes, and designing simple, effective measurement frameworks.
  • Strong at cross-functional leadership (creative, CRO, media, retail, ops)
  • Comfortable moving between strategy, insight and execution,
  • Curious, pragmatic and commercially sharp — excited by building something from the ground up.
Benefits
  • Share Options Programme: Equivalent to 15% of salary from day one
  • Annual Leave: 25 days per year
  • Summer Hours: Early finish Fridays (June–August)
  • Work From Anywhere: Up to 2 weeks per year
  • Pension: 5% matched contribution
  • Cycle Scheme: Bike or Lime/Forest Pass
  • Personal Development: £300 annual allowance for approved training
  • Wellbeing Support: Access to Spill app & Heka allowance (£40/month) + birthday/work anniversary boosts
  • Annual Team Trip: Gastronomical & wellbeing-focused team away trip
  • Parental Leave: Competitive maternity/paternity package
  • Lots of free Mother Root
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
DTC scalinggrowth analyticsCACCVRAOVmarginal CAC economicsexperimentation programmesmeasurement frameworksincrementalitysystems thinking
Soft Skills
cross-functional leadershipstrategic thinkinginsight-drivenexecutioncuriositypragmatismcommercial acumenteam leadershipcommunicationcollaboration