MOTHER ROOT ✸

Growth Marketing

• Build the growth engine that gets thousands more people drinking differently every day.
• You’ll work across the business to turn insight into action — helping ensure all our growth levers work together and scale effectively.
• You’ll partner closely with our Paid Social Manager, Retention + CRO Lead, Creative Strategist and the wider team to build a growth engine that’s thoughtful, insight-led and built for long-term growth.
• Design and manage Mother Root’s entire growth system.
• Align Paid, CRO, Retention, Brand and Retail around a shared strategy and a consistent experimentation rhythm (we use Systm).
• Turn deep customer and category understanding into action. Translate insight into clear hypotheses, briefs and experiments that directly shape creative, website, CRM and media performance.
• Ensure channels work as one system rather than silos. Connect acquisition, conversion, onboarding, retention and retail into a joined-up journey so each lever amplifies the others.
• Own how we measure and deploy capital. Build a simple, robust view of incrementality and contribution so we can prioritise confidently and scale what truly drives profitable growth.
• Codify how Mother Root grows — creating repeatable processes, playbooks and feedback loops that make performance predictable and scalable across the UK and US.
• Shape and lead the growth function, setting direction and standards across a small, high-calibre team.

Head of Growth