Morgan Murphy Media

Account Executive

• Help small to mid-sized businesses grow using digital ad strategies including display, OTT/CTV, social media, programmatic, and more
• Meet with clients IRL and virtually to pitch campaigns with real ROI
• Manage leads, track progress, and close deals using CRM/tools
• Collaborate with marketing, design, and tech teams to bring campaigns to life
• Become the client’s go-to person for campaign strategy and execution

Digital Media Account Executive

Journalist

• Develop your own stories, shoot games, anchor sportscasts and spread your knowledge and video across all platforms
• Write sports stories for newscasts and digital platforms
• Shoot, edit, and report live on deadline
• Anchor sportscasts
• Publish content and generate story ideas through social media sites
• Use social media to gather and share information
• Work efficiently independently and with others in the sports department

TV Sports Anchor / Multi-Media Journalist

• Report daily on local news stories with accuracy and integrity
• Enterprise and develop hard news story ideas independently
• Shoot, edit, and produce high-quality video content for both traditional television broadcasts and KOAM digital platforms
• Utilize social media to enhance story reach and audience engagement
• Collaborate with newsroom colleagues to deliver timely and impactful news coverage

Multimedia Journalist

• Join team of traditional television, interactive, digital services, and mobile account executives
• Integrate traditional and digital media assets into cohesive marketing solutions for clients
• Drive results and create lasting customer relationships
• Handle top billing accounts and build new business
• Undergo comprehensive media and digital sales training program
• Help command the bulk of advertising dollars across multiple platforms in the Madison market

Multimedia Account Executive

Sales

• Develop and execute sales strategies targeting local businesses, community organizations, and non-traditional revenue campaigns.
• Build and maintain strong relationships with local advertisers while excluding national agencies, regional accounts, and political clients.
• Drive digital advertising growth with custom campaigns across CTV, OTT, streaming audio, social media, and programmatic display.
• Lead and manage a diverse sales team to achieve company revenue goals and expand local direct-selling business.
• Collaborate with creative services, our digital agency and other departments to optimize advertising effectiveness.
• Preserve the integrity of the News product by maintaining respectful collaboration between Sales and News departments.
• Work collaboratively across Morgan Murphy Media markets to leverage local strengths and opportunities.
• Blend traditional TV offerings effectively into digital strategies to maximize client impact.
• Stay ahead of the curve with the latest trends and technologies in digital media.

Integrated Sales Manager – Broadcast & Digital/CTV Advertising

• Build strategic, data-driven campaigns across CTV, OTT, streaming audio, programmatic, and social platforms
• Identify new prospects and present forward-thinking marketing strategies tailored to their digital goals
• Collaborate with internal teams to deliver impactful campaigns and optimize client results
• Maintain a working knowledge of linear TV offerings to supplement digital campaigns when appropriate
• Stay current with trends in digital advertising and streaming technology
• Consistently meet and exceed digital revenue goals

Digital & Connected TV Sales Executive

• Lead the digital sales team and oversee the traditional broadcast sales team to achieve station revenue goals across all platforms.
• Develop and execute comprehensive sales strategies for digital, linear, and integrated multi-platform advertising campaigns.
• Innovate new business models and revenue streams, maximizing digital inventory and traditional spots.
• Collaborate with clients to craft strategic, customized advertising solutions that leverage digital technology and traditional media.
• Partner closely with the General Manager, Programming, and Marketing departments to align sales initiatives with overall station objectives.
• Oversee sales operations at multiple locations, including Tri-Cities (KVEW) and Yakima (KAPP).
• Manage sales budgeting, inventory, pricing, recruitment, onboarding, coaching, and performance management to meet or exceed revenue targets.
• Work collaboratively with Morgan Murphy Media’s sales leadership across markets to share best practices and drive company-wide success.