Morales Beverage Group (MBG)

Manager

• Responsible for leading and overseeing sales operations for the New England Region (Massachusetts, Rhode Island, Connecticut, Vermont, New Hampshire, Maine and other states as assigned).
• Develop and implement channel/customer strategies to drive revenue growth and achieve performance targets for each state.
• Collaborate with cross-functional teams to ensure the alignment of business objectives.
• Create and execute the regional planning, process and business strategy
• Develop and achieve KPI goals, monitor YTD and MTD progress
• Deliver annual revenue and volume goals for the New England Region (Massachusetts, Rhode Island, Connecticut, Vermont, New Hampshire, Maine and other states as assigned)
• Build positive, credible, lasting customer relationships based on trust and value.
• Develop a channel/customer business growth plan for each state.
• Lead by example - own key multi-outlet customer relationships and business plans.
• Analyze data and insights to increase sales, grow customer business, and achieve objectives.
• Implement tactics that align with Brand strategies, Customer initiatives, and Shopper-consumer insights.
• Collaborate and advance new route to market strategies.
• Fiduciary responsibility - stay within brand case rate budgets and adhere to expense policies.
• Be a change agent: entrepreneurial, a thought partner, problem solver.
• Collaborate with cross-functional teams including sales, marketing, and operations to ensure alignment to drive business objectives.

Regional Manager

• Deliver annual revenue/volume goals for the assigned states; IL/IN/WI/MN
• Develop and achieve KPI goals, monitor YTD and MTD progress
• Lead by example - own key multi-outlet customer relationships and business plans to create results that exceed market trend. This is very much an account-facing role (80-90% of time)
• Support Sales Director with Distributor Management in assigned states when/where applicable
• Train & educate key external stakeholders on brand propositions, brand standards, and priority sales drivers while ensuring teams understand tools-resources available to enact said direction
• Utilize information systems in support of fact-based selling stories, to measure performance, identify opportunities for growth, and evaluate impact of spends/initiatives
• Execute tactics that align with Brand strategies, Customer initiatives, and Shopper-consumer insights
• Fiduciary responsibility - stay within brand case rate budgets and adhere to expense policies
• Be a change agent: entrepreneurial, a thought partner, problem solver
• Collaborate with cross-functional teams including sales, marketing, and operations to ensure alignment to drive business objectives

State Manager

Director

• oversees a team of Regional Sales Managers and is responsible for leading and overseeing sales operations within the following states: Florida, Mississippi, Alabama, Kentucky, Tennessee, South Carolina, Georgia
• developing and implementing channel/customer strategies to drive revenue growth and achieve Volume and Gross Profit performance targets for each state
• Develop and achieve Monthly-Quarterly KPI goals, monitor YTD and MTD progress
• Deliver annual revenue and volume goals for the assigned states
• Distributor Management- Drive improvement in Route market via brand alignment, raising level of performance from wholesalers, Win unfair share of time and money.
• Build positive, credible, lasting customer relationships based on trust and value.
• Develop a channel/customer business growth plan for each state.
• Lead by example – own state level broker/distributor calls where Region Manager is not present
• Lead by example #2- own key multi-outlet customer relationships and business plans.
• Analyze data and insights to increase sales, grow customer business, drive accountability, and achieve objectives.
• Implement tactics that align with Brand strategies, Customer initiatives, and Shopper-consumer insights.
• Collaborate and advance new route to market strategies.
• Fiduciary responsibility - stay within brand case rate budgets, pricing initiatives that adhere to brand strategies and spending, and adhere to expense policies.
• Be a change agent: entrepreneurial, a thought partner, problem solver.
• Collaborate with cross-functional teams including sales, marketing, and operations to ensure alignment to drive business objectives.

Director, South Region

• responsible for driving distribution, programming, and volume/margin growth of the Mexcor portfolio in the company’s largest customers.
• deepening long-term relationships with existing partners as well as building new relationships from scratch.
• help our retail partners grow their category while capturing a disproportionate share of that growth.
• deliver volume and margin goals for assigned accounts by helping the retailer grow their spirits and wine categories with Mexcor national brands and private labels.
• foster relationships with assigned chain accounts by adding value through Joint Business Planning.
• create and utilize channel-specific strategies, standards, selling tools, and processes that lead to insights and solution-based selling that ultimately delivers against assigned KPIs.
• bring Mexcor brands to life at retail by activating the right brands in the right outlets, promoted during the right occasion windows with relevant trade and consumer marketing.
• lead by example through best practice sharing so individual successes become repeatable and scalable selling tools for peers.
• build and own a toolkit to track and measure results using Encompass, VIP iDig, Nielsen, etc…
• execute retail wiring both vertically and horizontally to deepen relationships and maximize results.
• collaborate with cross-functional teams including sales, marketing, and operations to ensure alignment, overcome hurdles, and drive business objectives.

Regional Manager

State Manager

Director, South Region

Director, National Accounts