Moonpig

Director of New Markets

Moonpig

full-time

Posted on:

Location Type: Hybrid

Location: London • United Kingdom

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Job Level

Lead

About the role

  • Own the full P&L for Ireland, US and Australia, delivering against revenue, margin and contribution targets
  • Set the 3-year strategic vision for each market, defining where we play and how we win
  • Drive the weekly and monthly trading rhythm, monitoring sales, conversion and basket size, and making real-time decisions during key peaks (Mother’s Day, Valentine’s, Christmas)
  • Build and deliver the annual budget and growth strategy, balancing profitability in mature markets (IE/AU) with aggressive acquisition in the US
  • Own the core growth equation — CAC, LTV, retention and attach rate — reallocating budget across markets to maximise group-level returns
  • Directly manage and develop a team of 15, including Country Leads, unblocking challenges and sharpening local strategies
  • Align Marketing (acquisition), CRM (retention), Trading (conversion) and Operations (delivery & CX) around one clear growth vision
  • Act as the key Product stakeholder for your markets, influencing the roadmap to support local needs (e.g. payment methods, address formats)
  • Partner with Analytics to uncover insights that inform trading and growth decisions
  • Work closely with Finance to ensure robust forecasting, unit economics tracking and performance management

Requirements

  • You’ve built and scaled businesses in fast-paced Consumer Tech environments (eCommerce, Marketplace or App-first) and understand traffic, funnels and LTV/CAC deeply
  • You have significant experience leading large, cross-functional teams (10+ people) and aligning diverse skillsets behind a shared goal
  • You'll have experience working in International Markets, ideally having spent time working overseas (US or Australia is highly desirable)
  • You’re commercially sharp and comfortable owning a P&L
  • You can turn complex data (e.g. cohort curves, performance trends, unit economics) into a clear, compelling story for senior leaders or the Board
  • You think like a General Manager: big picture, decisive, comfortable with ambiguity, and willing to get hands-on when needed
  • You influence effectively in matrix organisations, building strong partnerships with Product and Finance to prioritise what matters
  • You bring a blend of strategic experience — consulting, finance, corporate or start-up exposure (MBA preferred)
Benefits
  • Competitive Pay & Bonuses: Plus, generous pension plans & staff discounts.
  • Wellbeing First: Private healthcare (UK), mental health support & dog-friendly offices (London & NL).
  • Flexible Working & Time Off: Generous holidays, hybrid working (1-3 days in office, depending on role/team) & up to 20 days of international working.
  • Career Growth: Learning allowances, coaching & development programs.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
P&L managementbudgetinggrowth strategyCACLTVretentiondata analysisforecastingunit economicsperformance management
Soft Skills
leadershipstrategic thinkinginfluencingcross-functional collaborationdecision makingproblem solvingcommunicationadaptabilityteam developmentstorytelling
Certifications
MBA