Moonpig

Growth Manager

Moonpig

contract

Posted on:

Location Type: Hybrid

Location: London • United Kingdom

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About the role

  • Build and optimise sales-led demand generation to drive high-quality pipeline for the commercial team
  • Develop product-led growth journeys including onboarding, self-serve funnels, activation triggers, and nurture flows
  • Own performance marketing across Google Ads, LinkedIn, Meta, and Bing, leading testing roadmaps and scaling high-performing channels
  • Allocate and optimise a monthly performance marketing budget, with lead generation as the primary KPI
  • Partner with product to identify friction points, conversion barriers, and opportunities for growth experiments
  • Own analytics and performance tracking across both PLG and sales-led funnels
  • Lead organic social strategy and execution for Moonpig for Business
  • Own HubSpot end-to-end, including automation, workflows, scoring, attribution, dashboards, and reporting
  • Build lifecycle and nurture journeys for PLG users and sales-qualified prospects
  • Collaborate closely with sales to improve routing, qualification, and follow-up
  • Own brand and content marketing for Moonpig for Business, supporting case studies, landing pages, blog posts, and campaign messaging
  • Manage day-to-day collaboration with our external PR agency, coordinating coverage, thought leadership, and brand-building moments
  • Lead website optimisation, including A/B testing, landing page creation, and conversion rate improvements
  • Own SEO strategy, including keyword research and on-page optimisation
  • Create simple ad and social creatives using tools like Canva and AI design platforms, collaborating with design on higher-fidelity assets when needed

Requirements

  • Ideally 4+ years’ experience in B2B growth, demand generation, performance, or growth marketing
  • Worked in a high-growth startup environment, ideally Seed to Series A, and are comfortable with pace and ambiguity
  • Have strong, hands-on experience running paid campaigns across Google, LinkedIn, Meta, and Bing
  • Confident using HubSpot for automation, workflows, reporting, and attribution
  • Driven both sales-led demand generation and product-led growth initiatives
  • Have a solid understanding of CRO, web optimisation, funnel analytics, and SEO
  • Run or supported organic social media and content for a B2B brand
  • Comfortable creating simple creative assets for ads and social channels
  • Highly analytical, data-driven, and confident owning performance metrics
  • Communicate clearly and collaborate well across product, design, PR, and commercial teams
  • Enjoy taking ownership, bringing ideas to the table, and making a measurable impact
Benefits
  • Competitive Pay & Bonuses: Plus, generous pension plans & staff discounts.
  • Wellbeing First: Private healthcare (UK), mental health support & dog-friendly offices (London & NL).
  • Flexible Working & Time Off: Generous holidays, hybrid working (1-3 days in office, depending on role/team) & up to 20 days of international working.
  • Career Growth: Learning allowances, coaching & development programs.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
demand generationperformance marketingSEOconversion rate optimisation (CRO)funnel analyticsA/B testinganalyticscontent marketinglead generationproduct-led growth
Soft skills
analyticaldata-drivencollaborationcommunicationownershipcreativityadaptabilityproblem-solvinginitiativeleadership