Mood

Growth Marketing

• Architect and operate paid acquisition across Meta, Google/YouTube, TikTok, Snap, X, DSPs, podcasts, and AppLovin
• Own the Meta ecosystem end to end: buying, daily optimization, creative direction, account hygiene
• Command Google/YouTube as a strong second engine beside Meta
• Seize control of creative direction: UGC strategies, short-form video, AI-generated ads, agency shoots
• Build resilient account structures, escalation playbooks, and fast recovery systems for bans and disapprovals
• Establish dashboards, pacing, and incrementality reads to measure business impact
• In-house currently outsourced agency functions and manage external agencies like internal teams
• Scale profitably focusing on acquiring high-LTV customers rather than lowest CAC
• Work with data team to shape offers, pricing, subscription plays, and retention-driven acquisition
• Diversify into at least two new channels with validate-or-kill frameworks
• Ideate and test next-gen landing pages with CRO frameworks, cold-traffic funnels, and A/B rigor
• Report directly to the CEO and lead build-out of in-house media buying and creative iteration department

Senior User Acquisition Manager

Marketing

• Architect and operate paid acquisition across Meta, Google/YouTube, TikTok, Snap, X, DSPs, podcasts, and AppLovin
• In-house media buying and manage agencies when necessary
• Seize control of creative direction and stand up media buying and creative iteration department
• Own Meta ecosystem end to end and command Google/YouTube
• Build account structures, escalation playbooks, recovery systems for bans and disapprovals
• Establish dashboards, pacing, and incrementality reads
• Scale profitably focusing on high-LTV customers
• Work with data team on offers, pricing, subscription plays, and retention-driven acquisition
• Diversify into at least two new channels and ideate/test landing pages with CRO frameworks

Senior User Acquisition Manager

Senior Media Buyer